Recap Discussion: [Strategy Session] Understand Email Deliverability ft. Blake Samper

  • 12 April 2024
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Hi there!

This post contains resources related to our live training [Strategy Session] Understand Email Deliverability ft. Blake Samper.

Download our session handout for a summary of the key takeaways, helpful resources, and next steps. 


During this session, we learn how to assess and improve email deliverability. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own email sending strategy. 

Watch the recording of the latest session below: 


Key Learnings:

  • Deliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes. 
  • You can assess your deliverability health by monitoring certain metrics:
    • Open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate
  • Strategies to improve email deliverability:
    • Build and maintain a high-quality email list
    • Adopt a well-balanced email sending schedule
    • Optimize email content
    • Optimize email sending infrastructure

Klaviyo Help Center articles: 

Klaviyo Academy resources:

Google/Yahoo resources: 

Third-party DMARC tools

Looking for a partner agency to help you set up your DMARC policy? 

Check out our partner directory for a full list of partners, or fill out this form to be connected to a partner agency that meets your needs. 

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