This post contains resources related to our recurring live training [Strategy Session] Understand SMS Deliverability. You can register to attend the next session here.
During this session, we define SMS deliverability is, learn how to asses it and review strategies to improve and make sure your texts get to where they’re going. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own SMS sending strategy.
Watch the recording of the latest session below:
Key learnings:
- Deliverability refers to the likelihood that your SMS messages will successfully reach your subscriber’s phone
- You can assess your deliverability health by monitoring metrics such as:
- Delivery rate, fail rate, click rate, and unsubscribe rate
- Strategies to improve SMS deliverability:
- Collect explicit, specific SMS consent - consent must be separate from email
- Include your company name and opt-out language in every message
- Avoid sending spammy or prohibited content
- Use quiet hours to avoid sending messages outside of waking/compliant hours
- Enable double opt-in and tap-to-text or smart opt-in to avoid bot traffic and minimize mistyped phone numbers
- Utilize the engaged, unengaged, error and language segments
- Include a branded or shortened Klaviyo links in every message
- Keep your SMS messages under 160 characters with 1 CTA
- Send 1-2 campaigns a week and stay consistent
Additional resources:
Benchmarks
Klaviyo Blog
Help center articles
- Understanding and reviewing your SMS deliverability
- Understanding the SMS deliverability hub in Klaviyo
- Understanding SMS failure reasons and resolution steps
- Understanding SMS filtering by wireless carriers
- How to create a sending schedule based on SMS engagement
- How to clean SMS lists
- Review your SMS settings
- Understanding SMS sending numbers
- How to create create a branded shortened link for SMS
- Guide to SMS and MMS quiet hours in flows
- Basics: SMS compliance
- Understanding age-gating alcohol with Klaviyo
- Understanding content age-gating for SMS
- How to use Smart Opt-in to collect SMS consent in sign-up forms
- How to create an SMS error segment
- How to create an SMS engaged segment
- How to decrease SMS unsubscribe rates
- How to resolve AT&T spam traps
- Understanding toll-free number rejection
- Understand toll-free number verification
- Understanding US compliance for SMS abandonment flows
- Your strategic guide to Klaviyo SMS success
- How to increase SMS click rates
- How to increase SMS conversion rates