Recap: Growing your audience before Cyber Weekend 2022 (EMEA)
Happy Tuesday all! Welcome to our first Cyber Weekend focused strategy session of the year, Growing your audience before Cyber Weekend. Whether you attend the live session later or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training.
Collecting and using social proof
- Wild + MentionMe: Case study of using integrations to build a Facebook targeting strategy
- Klaviyo tech partner integrations library
- How to create a product review flow in Klaviyo (no third-party integration needed)
Optimizing owned marketing channels
- How to choose form targeting and behavior settings
- How to add a form teaser
- How to add, update, or delete custom subscribe keywords (for SMS)
- 11 brands effectively using ecommerce quizzes
- Advertisings in a privacy-first world
Running Facebook lead ads
- How to integrate with Facebook Advertising
- Facebook integration data sync reference
- How to create a value-based lookalike audience using Klaviyo CLV
- Syncing to Facebook audiences
- Connect Facebook to your CRM
Sources for stats and figures:
- TechCrunch: Cyber Week online spending down 1.4% to $33.9 billion as U.S. consumers shopped earlier this year (2021)
- G2: 51 Customer Review Statistics to Make You Rethink Using Them
- Spiegel Research Center: How Online Reviews Influence Sales
- Broadly: 15 reasons your business needs online reviews
- Annex Cloud: 42 referral marketing statistics that will make you want to start a RAF program tomorrow
- Invesp CRO: The Importance of Referral Marketing
- AdWeek: How Millennials and Baby Boomers Consume User-Generated Content
- Salesforce: User-Generated Content is Transforming B2C Marketing—Are You Ready?