How is the iOS 15 update going to affect Klaviyo'e open rate/activity tracking?
Open rates might be a dead metric for Apple Mail (?)
Following this thread to keep updated with Klaviyo's response
Here’s a great video on the topic:
A lot of people keep claiming Open Rates are just a vanity metric, but Klaviyo’s pixel attributes sales based on opens, so this iOS update will directly affect revenue reporting. The update will block IP/Location, as well as the entire invisible pixel in emails, which will affect the customer’s journey. I’m curious how Klaviyo will address this to combat these issues. Also following to hear what Klaviyo has to say.
Hi @yzatolentino, This is a great question, and thanks so much for sharing it in our forum! For context to other members, this past Monday (June 7 2021) Apple announced a new set of features called iCloud+ at their World Wide Developers Conference (WWDC21). We're excited to hear that Apple has made huge strides towards their mission to protect users' data privacy!The release of iOS 15 will bring changes to how emails are being tracked within Apple's native Mail App.Currently, Klaviyo’s services remain the same, but our teams are aware of this announcement, and we're internally discussing how to best address our customers concerns surrounding how open rates and user activity tracking are affected.As we learn more in the coming weeks from the news being released by Apple, we'll keep an open communication in this thread of all updates we can provide. Our co-founder and CEO, Andrew Bialecki, shared some more of his thoughts on this topic in this post, and we also have a blog post with advice on how you can get ready for this change.I’d also recommend reviewing the following resources for further reading: - Apple WWDC21 Keynote- The Verge: Apple's iCloud Plus bundles a VPN, private email, and HomeKit camera storage- Medium: What Apple's Mail Privacy Protection Means for Email MarketingThanks again for sharing this with us in the Community, -Cass.p.s. thanks @Empire Protege and @Joshua Chin for following along on this thread! Definitely good points and questions from the both of you – as mentioned above, we’ll be sure to update here with more details.
Certainly interested in keeping up with this thread as well.
Is @Empire Protege correct in his assessment that the update will directly affect revenue reporting? (Great analysis, by the way!) If so, how are partners going to be able to keep clients using Klaviyo and prove that our marketing efforts are worth clients’ investment in our services if sales aren’t being reflected in the Klaviyo dashboard? My first thought would be to refer to Google Analytics tracking, but there is always a discrepancy.
Already have an account? Login
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.
Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.
Sorry, our virus scanner detected that this file isn't safe to download.
We use 3 different kinds of cookies. You can choose which cookies you want to accept. We need basic cookies to make this site work, therefore these are the minimum you can select. Learn more about our cookies.
Links & Resources
© 2020 Klaviyo ®