I’m Jon from the product marketing team at Klaviyo, and I’m excited to share a new feature that would’ve made my life way easier when I was a Klaviyo customer. I spent eight years in ecommerce and digital marketing growing a fitness apparel brand called HYLETE. I know what it’s like to have endless marketing metrics and only enough time to work on improving a few. One of the biggest challenges I faced as a marketing director was prioritizing work that had the biggest opportunity to increase revenue.
I remember comparing HYLETE’s current performance to benchmarks from blog posts, industry experts, and our company’s own historical data. But none of these strategies transparently showed me how I was performing compared to similar companies—which would’ve given me more context to understand which metrics were already performing at their maximum potential and which had the most room for improvement. Klaviyo’s new Benchmarks feature does just that.
Benchmarks shows your brand’s performance compared to 100 businesses just like yours. In one click, you’ll see where you’re strongest and where you have the biggest opportunities for growth so you can invest your energy into the most impactful opportunities.
If you want to learn more about all the benchmarks Klaviyo reports on, or how we choose the 100 companies in your peer group, check out my blog post for more information or jump straight to your Benchmarks.