Hello Community! One of the most popular strategy topics you’ve raised involves the broad topic of segmentation. It’s a new year, and the perfect time to focus on creating a few new segments!
We’ve heard you ask:
🤔 I understand the basics, but what do I do next?
👍 How do I maximize sending without compromising inbox placement, sender reputation and ultimately revenue?
😱 On the flip-side, how do I send to an engaged audience without missing out on revenue?
Once you have the basics down, you might be interested in adding variation. Take a peek at how to building a sending schedule for engaged users which will help you do the hard work all year.
Happy Segmenting!! A giant shoutout to
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