Friday FAQ: How can I protect myself from the deliverability scaries?
![Friday FAQ: How can I protect myself from the deliverability scaries?](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/d4d2bae8-2aa1-4371-9618-bbb52fb3a538_thumb.png)
Here are some steps you can take to protect yourself from email deliverability issues:
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Adhere to email best practices: Avoid using spam trigger words, sending emails to inactive subscribers, and sending emails too frequently.
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Keep your email list clean: Regularly clean your email list by removing bounced and unsubscribed emails to ensure that your messages are being delivered to active and engaged subscribers.
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Verify your email sending domain: Verify your domain to establish a good sending reputation and improve the chances that your emails will land in the inbox.
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