Product updates and announcements

On June 30, Klaviyo brought customers, partners, marketers, operators, and brand leaders together at Tobacco Dock for K:LDN 2026, the company’s flagship EMEA event and the centerpiece of a broader week of programming across London, Paris, and Berlin.A day built around connectionWhat stood out most in London was the energy around connection. K:LDN was designed as more than a series of presentations: it was built as a full-day experience with a shared keynote, multiple breakout blocks, dedicated networking time, a Help Zone for product support, a Product Lounge, and a closing cocktail hour that gave attendees space to keep the conversation going.That sense of momentum showed up in the run-up to the event, too. Internal event coordination notes pointed to extremely strong demand, with breakout sessions filling up quickly enough that teams were actively increasing room capacity where possible and managing access through the event app. By the night before K:LDN, registration had closed and

This month, we're excited to spotlight ​@Nanette, founder of Taboodoir and a thoughtful, generous voice in the Klaviyo Community. As a solo founder wearing every hat imaginable, Nanette brings both technical know-how and genuine empathy to every conversation she joins.What Nanette is known for 🛁💌Nanette is the founder and "Pleasure Curator" of Taboodoir, an artisan bath and body skincare brand built around indulgent self-care with a cheeky, sensual twist.She and her husband started the business together in 2021, but just before their official launch, he unexpectedly passed away. Since then, Nanette has continued building the business on her own, managing everything from product formulation and branding to WooCommerce, email and SMS marketing, customer experience, and the inevitable late-night troubleshooting sessions that come with running a business solo.She credits Klaviyo with helping her create personalized customer experiences through storytelling, segmentation, automation, and

Klaviyo Social Marketing is now generally available. If you've heard the name but aren't sure what it actually does, or whether it changes anything for your current set-up, this is the breakdown. Short version: there's a useful free tier you can activate today, and a paid tier that connects social engagement data to your existing flows and segments. Neither requires rebuilding anything you already have running.What is Klaviyo Social Marketing and what problem does it solve?Your Instagram followers aren't in your marketing system. They see your posts, comment on your launches, DM you about products and then disappear back into a platform you don't own. Klaviyo Social Marketing is built to close that gap.The core mechanic is simple: a follower comments or DMs a keyword you've set (say, "DEAL" or "ACCESS"), Klaviyo automatically replies, and in that exchange captures their email address, phone number, or both (with consent), and creates or updates their profile in Klaviyo. From there, the

What are some of your favorite integrations? A significant portion of your essential data comes from external sources and the more data you have in Klaviyo, the stronger your personalization, segmentation, and analytics can be.We’re highlighting 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and, as a result, boost repeat purchases: 1. TikTok  Key use cases for TikTok:  Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage them and drive revenue. Exclude unlikely-to-buy segments to save ad dollars: Exclude specific lists or segments from your ad campaigns, like recent purchasers or customers with open support tickets, to optimize your ad spend. Leverage lookalikes to grow your customer base: Build lookalike lists of potential new buyers based on your highest-value customers, like an RFM-based champions segment. 2. Buy with Prime Key use cases for

Deliver fast, personalized support at scale with AI.Join this live, expert-led training to learn how to set up and optimize Klaviyo’s AI Customer Agent to deliver 24/7 customer support, reduce support volume, and drive revenue. What You'll Learn:How to set up your AI Customer Agent in Klaviyo How to enrich your agent with brand knowledge, guidance, and custom skills How to analyze agent performance and identify gaps and opportunities Best practices for optimizing responses and improving performance over time with data-driven insightsSession Requirements:An English-language Shopify or WooCommerce storefront A general understanding of the Klaviyo platform An Owner, Admin, or Manager role in KlaviyoDate Options: We offer multiple dates to fit your schedule. Please visit our registration page for more details and choose the session that works best for you.Register now: https://klaviyogrowth.com/4a6ZIRY  

This month, we're excited to spotlight Megan aka ​@brightirismarketing, a talented strategist and active member of the Klaviyo Community who's passionate about helping brands build smarter, more engaging email programs. 💌✨What Megan is known for 📈💡Megan has spent the past seven years in email marketing, specializing in Klaviyo strategy for eCommerce brands. Through her agency, Bright Iris Marketing, she partners with brands across industries like skincare, sporting goods, supplements, and more to create lifecycle marketing programs that are data-driven, effective, and actually fun to open.Her expertise spans:Campaign strategy Automation strategy List acquisition Segmentation DeliverabilityWhether she's helping a brand improve engagement, optimize automations, or grow their subscriber base, Megan brings a thoughtful, strategic approach to every challenge.Advice for others 💫💬Megan shared this valuable guidance in a community thread about startup business deliverability leading up to

Learn more about what’s shipped in May 2026 in Klaviyo, including Product Feeds for SMS/RCS, WhatsApp Channel Affinity, Activity Log, and Customer Agent Updates.Hey Community!May was a busy month in Klaviyo. Product feeds came to SMS and RCS. Channel affinity expanded to WhatsApp. Activity Log went fully live. And Customer Agent shipped four updates that substantially change what it can do.Rather than leaving you to piece it together from product announcements, here's everything that shipped, why it matters, and the one thing worth doing with each one right now.Product feeds are now in SMS and RCS: same personalization as email, finallyWhat changed?You already use product feeds in email. A subscriber who browsed sneakers sees sneakers. One who's been shopping candles sees candles. The feed handles the per-recipient logic automatically. You configure it once and it surfaces the right product for each person at send time.Until now, that capability stopped at email. Text messages had to b

Turn your Instagram followers into subscribers, customers, and brand advocates.Join this live, expert-led training to learn how to use Klaviyo Social Marketing to capture first-party data, build stronger relationships, and drive more revenue from your social audience.You’ll Learn:What Klaviyo Social Marketing is How to use features like Custom Questions, Social Content, Engaged Events, and 1:Many Social marketing strategies for every stage of the customer journey Best practices for growing and activating your audience Session Requirements:Experience building segments, flows, and forms in Klaviyo is recommended An Instagram Business Account is requiredMultiple session dates available.Register here 

Hey Community!Most of us have been in this situation: you know your Klaviyo data holds the answer, but getting from data to something you can actually act on like a report, a campaign brief, or a prioritized fix-it list still takes more manual work than it should.That changes today. Klaviyo has expanded its integration with Anthropic, bringing your campaign data, flow performance, customer profiles, and more into Claude. Now, you may be asking yourselves: “Gabby, why is this any different than before. Didn’t Klaviyo already do announce this?” To which I say: “Yes, but this time, we are really connected.” And I mean that literally. The connector is live now, and for teams using Claude Cowork, the shift goes further: you can describe an outcome, step away, and come back to finished work.Here's what launched, how to get connected, and what to try first. What launched Three new capabilities are live as part of this expansion.Updated Klaviyo Connector in the Claude directory. Klaviyo is now

This month, we’re excited to spotlight Kim Strauch (aka ​@Kim from Cadence)  a familiar and generous voice in the Klaviyo Community… So familiar that, when I first joined, I actually thought she was a support moderator for Klaviyo.What Kim is known for 💡📲That assumption wasn’t actually that far off because Kim worked at Klaviyo from 2023 to 2025 as the Product Lead for APIs. Since then, she’s built Cadence, a Klaviyo app that helps brands, freelancers, and agencies automate recurring daily, weekly, and monthly campaigns, and she also uses Klaviyo to run email and push marketing for her ed-tech startup, Sharp.After years of building developer products at Klaviyo, Kim got involved in the Community to share what she’s learned, give back, and help other app developers navigate the platform and build stronger integrations.Solution spotlight 🛠🔍One question Kim is especially proud of helping solve was around respecting user preference in campaign sends. Her answer broke down a practical w

K:BOS is back. Join us in Boston on September 9–10 for Klaviyo’s flagship event, where marketers, operators, and ecommerce leaders come together for product announcements, practical inspiration, and strategies you can put to work right away.Expect two days of fresh ideas, real customer stories, and tactical sessions designed to help you grow faster, build smarter customer experiences, and stay ahead of what’s next. Register now to save your spot and be part of the conversation shaping the future of B2C CRM.Are planning on attending? 

Level up with the Deliverability certificate – now available in 5 languages!Are your emails actually reaching your customers? If you're not sure, you could be losing revenue to the spam folder. Our Deliverability Certificate (now in 5 languages) teaches you the technical side of email marketing to ensure your messages hit the inbox every time!What you'll learn:Set up email authentication to protect your brand reputation Choose and configure the right sending domain Monitor key metrics that predict deliverability problems Fix common issues that affect  your inbox placement Apply proven strategies used by top-performing brandsBetter deliverability = more opens, more clicks, and more sales from the same email list.Ready to become a deliverability expert? Get certified today:Deliverability certificate 🇬🇧 : https://klaviyogrowth.com/4f9KOM9  Certificat de délivrabilité 🇫🇷 : https://klaviyogrowth.com/4lYomI0  Zustellbarkeitszertifikat 🇩🇪 : https://klaviyogrowth.com/4lwZRlj  Certificado

If you are interested in growing your A/B testing skills in Klaviyo to better optimize performance and improve KPIs confidently, check out this new course from the Academy.You’ll Learn:When and how to run an A/B test KPI-focused testing strategies A/B testing best practices How to evaluate results and optimize performanceMultiple session dates available. 

April brought a great mix of helpful conversations, expert insights, and community connection to the Klaviyo Community. Members showed up to ask smart questions, share what’s working, and help each other navigate everything from deliverability and signup forms to segmentation, abandoned cart, and growth strategies.April at a glance  86 21 18 663 New topics Active contributors Accepted answers Top member points  LeaderboardApril ranked by posts, answers, and points earnedUsername Points earned ArpitBanjara 663 zacfromson 136 Kylie W 110 whereisjad 102 Kim from Cadence 85  Member spotlightEach month we highlight a community member who's made an outsized impact. April's spotlight is someone who's been a force from the very start.@ArpitBanjaraLead Email Marketing Technician at Flowium · Principal User II · Community ChampionArpit has spent five years helping e-commerce brands unlock more value from Klaviyo at Flowium, where he also leads IT and builds i

Hey everyone,Klaviyo has launched Custom Skills for Customer Agent, a major expansion that lets you build AI-powered service workflows that actually match how your brand works, not just the out‑of‑the‑box basics. Custom Skills is now available in managed beta, alongside Custom Tools and Agent Guidance.Up until now, Customer Agent handled core retail use cases like order tracking, returns, product recommendations, subscriptions, and loyalty with pre-built skills. With Custom Skills, brands can go further and design their own AI capabilities on top of the same CRM foundation that already powers their marketing.What launchedWith Custom Skills for Customer Agent, brands can now:Build new skills for brand‑specific workflows in natural language (“Handle warranty claims for outerwear,” “Run a gifting quiz for recipients,” etc.). Customize how existing skills behave and make decisions, using your own logic and rules. Connect to any system in your stack via Custom Tools (APIs, inventory systems

This month, we’re featuring Klaviyo Community Superuser @ArpitBanjara!Arpit is the Lead Email Marketing Technician at Flowium, where he’s spent the past five years helping e-commerce brands unlock more value from Klaviyo. Alongside his marketing expertise, he also leads IT at Flowium, building internal automations with tools like Zapier and Make to keep operations running smoothly.What Arpit is known for:🧠 Arpit brings a well-rounded approach to problem-solving across flow logic, campaign strategy, segmentation, and deliverability. He thrives on tackling unique edge cases and helping community members navigate both technical setups and strategic decisions—no two challenges are ever the same.⚙️ He’s especially passionate about clean data and strong foundations, often emphasizing that Klaviyo is only as powerful as the data behind it.Fun facts:🏏 Arpit is a huge cricket fan—whether it’s following matches, debating team selections, or playing on weekends.🗺️ He’s also a big advocate for

Your Canva emails can now live in Klaviyo with the new and improved integration.If you've ever built an email in Canva and then spent 20 minutes trying to recreate it in your sending platform, you know the frustration. Export, import, something breaks, rebuild. It's one of those quiet workflow taxes that nobody loves to talk about. Today that changes.You can now send a complete email from Canva's email builder directly to your Klaviyo Template Library as an HTML template with one click, no exporting, and no rebuilding. It just shows up, ready to drop into a campaign.Here's the quick version of how it works:Build your email in Canva Push it to Klaviyo Find it in your Template Library Add it to a campaign and sendWorth noting: this is different from the existing Canva integration (which handled individual images/assets). This one is for complete email templates.A couple callouts: templates land as HTML in Klaviyo right now, not drag-and-drop. The HTML is editable if you need to tweak thi

Looking to drive more revenue with a unified, omnichannel marketing strategy? We’re thrilled to introduce the Klaviyo strategist certificate—now available to help you build more sophisticated, data-driven marketing plans. This certificate will help you connect every part of your brand experience across marketing, service, and analytics.Before you dive in, we recommend completing the Klaviyo practitioner certificate, as it is a helpful prerequisite that ensures you have a solid foundation in the platform's core tools.Who’s this certificate for?This certificate is for advanced Klaviyo users focused specifically on developing or implementing a marketing strategy for a brand.After completing the Klaviyo strategist certificate, you will be able to:Build a cohesive omnichannel strategy using the full Klaviyo platform. Apply best practices across marketing, service, and analytics features. Action advanced tools and data to make smarter strategic decisions for your brand. Drive results through

If you have been looking for our classic product certificate lately, you might notice things look a little different. We have officially retired that version and replaced it with the Klaviyo practitioner certificate.It is not a brand-new certificate, but rather a refreshed curriculum designed to be much more tactical and comprehensive of the full Klaviyo product suite. This certificate will give you the hands-on learning and step-by-step tutorials you need to use Klaviyo's full feature set.Who’s this certificate for?This certificate is perfect for beginner to intermediate Klaviyo users who want to build confidence across core Klaviyo features and workflows.What’s inside the refresh?In the refreshed curriculum, you’ll learn how to:Action practical implementation steps. Manage account settings and integrations. Understand the full Klaviyo product suite as the autonomous B2C CRM. Create high-performing and well-designed marketing content. Improve customer experiences using K:Service featu

This month, we’re excited to feature Jad Atoui (aka ​@whereisjad) as our Klaviyo Community Superuser of the Month!Jad is a familiar name to many in the Klaviyo ecosystem. Before going independent, he spent over 7 years at Klaviyo as a Support Engineer and Solutions Architect, where he became a trusted expert and go-to resource for some of the most complex technical challenges.What Jad is known for:🔧 Jad specializes in Klaviyo APIs and custom integrations, with deep experience supporting platforms like Magento 2 and WooCommerce. During his time at Klaviyo, he played a key role in advancing API-driven solutions and continues to build powerful customizations for clients today as a freelancer.Fun facts:🏃‍♂️ When he’s not solving integration challenges, Jad is running… a lot. He’s completed 83 half marathons (and counting!) and has raced in every U.S. state, with recent adventures expanding into Europe and Canada.📚 Jad is also a self-proclaimed history nerd who spent 3 years as a Boston