Skip to main content

Product Updates & Announcements

Get updates on new releases, company news, and any other important details here.

  • 308 Topics
  • 542 Replies

Join the K:BOS attendee group

  • 0
  • 0
News

WooCommerce dynamic coupons

  • 5
  • 7
308 Topics
alex.hong
alex.hongKlaviyo Alum
published in Product Updates & Announcements
Badge Requirements for the CommunityNews

Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community  Innovator 10 answers given in the Community  Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso

11430
alex.hong
ashley_mcdermott
Klaviyo Employee
ashley_mcdermottCustomer Ed.
published in Product Updates & Announcements
Take the NEW digital marketing certificate 🚀
Take the NEW digital marketing certificate 🚀

Exciting news for our Community members! We're thrilled to announce the launch of our brand-new Digital marketing certificate.This certificate will equip you with essential skills and knowledge to thrive in today's dynamic digital landscape. Whether you're looking to start a new career in marketing, enhance your current strategy, or simply understand the fundamentals, this program is for you!What you'll learn:Search engine optimization (SEO) Paid advertising (PPC)  Organic social media  Omnichannel content marketing Website and product page design  Analytics and reporting …And so much more!Find out more and enroll today.We can’t wait to see you grow! 

262
ashley_mcdermott
Klaviyo Employee
GabbyEsposito
Community Manager
GabbyEspositoCommunity Manager
published in Product Updates & Announcements
CSMs AMA
AMA with the CSMs: Gear up for the busy season with this month's experts

The busiest time of the year is almost here — are you ready? We have some dedicated heroes to help make sure you are.Meme from your ambitious Gen. Z community manager.From product optimization to growth strategies and BFCM prep, our CSMs are here to help you make the most of the season ahead.September 15–22, you’ll have the opportunity to ask your questions directly to Klaviyo experts: Dieliya Diop, CSM, At Scale (EMEA), Dennys Hernandez, CSM, At Scale (AMER), and Julie Epshteyn, CSM, At Scale (APAC).This is your chance to get practical, expert-backed guidance tailored to your business, learn from other Community members’ questions and experiences, and build confidence heading into the busiest months of the year.Unlike traditional support, the AMA is open to everyone, whether you’re a solo entrepreneur, a partner/agency serving multiple brands, SMB, etc. By participating, you’ll not only get answers to your own questions but also help create a valuable, searchable resource that the Com

200
GabbyEsposito
Community Manager
GabbyEsposito
Community Manager
GabbyEspositoCommunity Manager
published in Product Updates & Announcements
Join the K:BOS attendee group
Join the K:BOS attendee group

Join the K:BOS Community group to connect with other attendees before, during, and after the conference. Whether you’re traveling solo, coming with a team, or attending K:BOS for the very first time, this forum is designed to make the event feel more personal, connected, and fun.Why participate? Break the ice early: Introduce yourself now and you’ll have familiar faces to say hi to on Day 1. Skip the small talk: Use the group to find people with similar interests, industries, or challenges so conversations flow more naturally onsite. Plan together: Ask questions about sessions, compare notes on the agenda, or share travel + Boston tips. Stay in the loop: We’ll post reminders, behind-the-scenes updates, and exclusive conversation prompts tied to keynotes and sessions. Extend the experience: Keep networking after the event ends and continue the conversations that started in Boston. How to get started: Introduce yourself → Share your name, company, role, and where you’re traveling

520
GabbyEsposito
Community Manager
GabbyEsposito
Community Manager
GabbyEspositoCommunity Manager
published in Product Updates & Announcements
Klaviyo's new feature, Remix - what it is and how to use it
Klaviyo's new feature, Remix - what it is and how to use it

Klaviyo just announced a new feature today: Klaviyo Remix, a AI-powered image editor integrated directly into the Klaviyo platform, bringing visual storytelling ideas to life in seconds. What is Remix?Remix, powered by Google Gemini’s latest image editing API, is now embedded within the Klaviyo email editor—eliminating the need for external tools or design bottlenecks.With Remix, marketers can: Instantly edit any image in an email template by selecting it, clicking "Remix", and typing a simple prompt.  Generate multiple variations and seamlessly drop the chosen version directly into your email. Remix use cases for product photos Update products or objects in a scene — Swap out items like a prop (e.g., coffee cup) with something more campaign-relevant—refreshing visuals without the expense of reshoots. Change colors or backgrounds — Instantly align assets with your brand palette or seasonal themes (e.g., “…bag in your signature green shade” or converting black backgrounds to white).

590
GabbyEsposito
Community Manager
julie.accardo
Klaviyo Employee
julie.accardoKlaviyo Employee
published in Product Updates & Announcements
The Deliverability certificate goes global - now offered in 5 languages!
The Deliverability certificate goes global - now offered in 5 languages!News

Level up with the Deliverability certificate – now available in 5 languages!Are your emails actually reaching your customers? If you're not sure, you could be losing revenue to the spam folder. Our Deliverability Certificate (now in 5 languages) teaches you the technical side of email marketing to ensure your messages hit the inbox every time!What you'll learn:Set up email authentication to protect your brand reputation Choose and configure the right sending domain Monitor key metrics that predict deliverability problems Fix common issues that affect  your inbox placement Apply proven strategies used by top-performing brandsBetter deliverability = more opens, more clicks, and more sales from the same email list.Ready to become a deliverability expert? Get certified today:Deliverability certificate 🇬🇧 : https://klaviyogrowth.com/4f9KOM9  Certificat de délivrabilité 🇫🇷 : https://klaviyogrowth.com/4lYomI0  Zustellbarkeitszertifikat 🇩🇪 : https://klaviyogrowth.com/4lwZRlj  Certificado

240
julie.accardo
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
published in Product Updates & Announcements
Deliverability and Compliance AMA
Deliverability and Compliance AMA

The Klaviyo deliverability and compliance team is here to ensure that your messages are delivered to your recipients’ inboxes. Therefore we’re excited to host our AMA (Ask Me Anything). Your questions and our answers are shared below. Let us know in the thread what else we can help with!  How do I resend an email to customers without impacting my sending reputationGreat question! During the holiday season, you definitely want everyone to see and know more about your promotions. I recommend resending email only to customers who have not opened the first initial promotional outreach versus simply resending the campaign again. You can do this by either creating a new segment as your recipient group or by simply cloning the campaign and creating a segment of customers who have already opened the original email to be used as your exclusion group.The best way to reduce the impact to your sender reputation is to be prepared early on and have a repair plan in place for either during or after B

652
S
Contributor I
GabbyEsposito
Community Manager
GabbyEspositoCommunity Manager
published in Product Updates & Announcements
New features: Review Syndication, Smart SMS Translations, and SMS Age Gating
New features: Review Syndication, Smart SMS Translations, and SMS Age Gating

Klaviyo just released a powerful wave of updates that help brands convert faster, personalize better, and grow smarter with less manual work. Here’s what’s new:Klaviyo Reviews: Now with Meta Syndication, Video Reviews, and Embedded FormsKlaviyo Reviews now includes the must-have features many brands have been waiting for.Meta Syndication: Display your product reviews directly on your Meta storefront to boost conversion with consistent social proof across platforms. Video Reviews: Let customers share video feedback to build trust, deepen engagement, and improve purchase confidence. Embedded Reviews in Forms: Klaviyo is the only platform that allows you to embed reviews directly into sign-up forms, helping turn social proof into subscriber growth at the point of capture.Learn more about Reviews.Smart Translations for SMS & RCSCreate one SMS campaign and reach the world. Smart Translations now auto-converts your SMS/RCS messages into multiple languages — no duplicate campaigns or manu

420
GabbyEsposito
Community Manager
GabbyEsposito
Community Manager
GabbyEspositoCommunity Manager
published in Product Updates & Announcements
Ask the architects: solutions to your toughest tech questions
Ask the architects: solutions to your toughest tech questions

Welcome to our Solution Architect AMA! Struggling with API and webhook development? Need advice on optimizing your integrations and tech stack? Looking for best practices on data management? Having trigger issues that no one seems to have a proper answer to and you are beginning to feel like throwing your tech to the wind and moving to a small town in the Italian country-side? Take a deep breath, let your computer cool down, and don’t worry. You're in the right place, surrounded by the right people — the experts who LOVE solving problems.From August 18-25, four of our solution architects, @Nina , ​@Alex, @Jeffrey, and @Ryan are here to answer all your questions big or small. Whether you’re troubleshooting a technical problem or looking for strategic consultation.Drop your questions in this thread any time during the AMA window, and we’ll respond by August 25.Let’s get you the answers to your toughest tech questions. Bring ‘em on. The AMA window is now closed. 

66130
N
Klaviyo Employee
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
published in Product Updates & Announcements
A brand new learning program for brands new to Black Friday 👀
A brand new learning program for brands new to Black Friday 👀

  Hey Klaviyo Community! My name is Jenn Brisebois, and I’ve spent the last 4 years deeply invested in making sure that Klaviyo is providing best-in-class online resources so that customers of all sizes can learn and grow with ease. Over the years, we’ve built up quite a following of live training superfans, diehard Klaviyo Academy students, a roster of Community Champions, and users who have made the Help Center their best friend.  But our motto at Klaviyo is that no matter how much progress we’ve made, we are only 1% done. I’ve  been committed to pushing our team to create free educational resources that blow our competition out of the water, and make our customers say “now THIS is what sets Klaviyo apart”. That’s why I am so excited to introduce a brand new learning program that is unlike anything we’ve offered before.  BFCM Beginner Bootcamp! This is a brand new program we’re offering this year, designed specifically for entrepreneurs and small business marketers who have never use

990
jennifer.brisebois
Klaviyo Employee
GabbyEsposito
Community Manager
GabbyEspositoCommunity Manager
published in Product Updates & Announcements
Let's get personal! New features now live: App Marketplace, MCP Server, and Back in Stock with SMS
Let's get personal! New features now live: App Marketplace, MCP Server, and Back in Stock with SMS

We’ve launched three exciting updates designed to make your marketing more powerful, personalized, and connected. App MarketplaceDiscover and install apps that extend Klaviyo’s capabilities through our new App Marketplace. This central hub lets you seamlessly integrate with tools across ecommerce, loyalty, support, and more. Intuitive search, in-depth listings, and simple OAuth setup make it easier than ever to enrich your data and supercharge your marketing automation. Learn more. Model Context Protocol Server AI-first teams can now connect their locally hosted AI platforms (like Claude Desktop, VS Code, and Windsurf) directly to Klaviyo via MCP Server. This beta release enables you to ask questions like “How’s my click rate this week?” or prompt your AI to draft a campaign—powered by live Klaviyo data. Note: MCP Server is not compatible with ChatGPT. Learn more. Back in Stock with SMSNow you can notify shoppers via SMS when items are back in stock—alongside email. With SMS’s faster o

690
GabbyEsposito
Community Manager
jenny.clark
Klaviyo Employee
jenny.clarkKlaviyo Employee
published in Product Updates & Announcements
New course: Enhance restaurant guest relationships
New course: Enhance restaurant guest relationships

Ready to take your restaurant marketing to the next level? Take our new course, Enhance restaurant guest relationships, today! This course is perfect for customers in the restaurant industry looking to better engage and retain their guests. It covers restaurant-specific use cases for driving online orders and more on-premise foot traffic. By the end of this resource, you will be able to:Integrate your tech stack with Klaviyo. Grow your marketing list with online and on-premise strategies. Build strategic, restaurant-specific segments. Create an omnichannel campaign strategy that drives more guest conversions. Engage guests with automated flows. Analyze marketing performance and make data-driven decisions. Take the course now: Enhance restaurant guest relationships Have a question? Comment below to let us know.

571
A
Contributor I
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Deliverability AMA: your BFCM success starts in the Inbox
Deliverability AMA: your BFCM success starts in the Inbox

Welcome to our Deliverability AMA!Struggling to hit the inbox? Wondering why your open rates have dipped, or what a spam trap even is? You’re in the right place.From July 21–28, 2 of our deliverability experts, ​@Shareen and ​@Hugues, are here to answer all your questions, big or small. Whether you’re troubleshooting a drop in engagement or trying to decode sender reputation, we’re ready to help.Drop your questions in this thread any time during the AMA window, and we’ll respond by Monday, July 28.Let’s get your emails where they belong: the inbox.Ask away! 👇This AMA is now closed - feel free to ask any questions to the general Community by clicking on the “New Post” button in the upper right corner. 

117828
S
Klaviyo Employee
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Friday FAQ: What are multi-step signup forms?
Friday FAQ: What are multi-step signup forms?

 

1241
Taras from Claspo
Contributor IV
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
New! Get a first look at our first published product roadmap
New! Get a first look at our first published product roadmap

You asked for more visibility, and now it’s here. We’re excited to announce that our product roadmap is now live and open to our community. Why check it out?As a Community member you already have access, now’s the time to use it.Explore what’s coming next, watch features come to life with guided videos, and get the chance to shape the future of Klaviyo through beta trials and early feedback opportunities. What you'll find: Sneak peeks at upcoming features Behind-the-scenes insights from our product team Opportunities to influence development by sharing your thoughts Beta invitations before public release Get the first look. Go behind the scenes with our product team and see what’s launching soon.👉 Visit the roadmap now and be part of what’s next (also linked in the Community mega menu at the top of the page).

870
chloe.strange
Community Manager
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Friday FAQ: Why is cleaning your list crucial?
Friday FAQ: Why is cleaning your list crucial?F.A.Q.

 Heading to the Cyber weekend, you want to make sure any emails you send are successfully delivered. Join Nicolas as he explains why cleaning your list can help.To learn more, check out our live trainings: https://www.klaviyo.com/events/live-training

1222
H
Contributor II
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Product Updates & Announcements
WooCommerce dynamic coupons
WooCommerce dynamic couponsNews

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team 

6997
T
Contributor I
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Community AMA: omnichannel marketing
Community AMA: omnichannel marketing

We’re excited to announce an async AMA (Ask Me Anything) with two of our very own Product Marketing Managers: Shirley Chen and Jon Palmer. We just recently announced our new features from this past quarter and our focus on omnichannel marketing. You can learn more about the features on the blog.Here on the Klaviyo Community it’s now your chance to hear from those closest to product development and the strategy behind these updates so we welcome you to ask any questions or feedback that you have on your mind. How it works:Drop your questions below anytime from June 24 - July 1 Shirley and Jon will review and respond to everything after the AMA closes, look out for answers the following week! Remember no question or piece of feedback is too big or small - and if you’ve been wondering what exactly Product Marketing does behind the scenes, this is the perfect time to find out.Can’t wait to see what you come up with!~Chloe 

901
N
Contributor I
AHilbert
Community Manager
AHilbertCommunity Manager
published in Product Updates & Announcements
Q2's integration highlights
Q2's integration highlights

New integration features just landed, and they’re all about helping you do more with what you already know about your customers.This quarter, we’ve rolled out updates that make your Klaviyo data even more powerful across loyalty, support, and paid media. Highlights include:Gorgias: Smarter support + marketing alignment with multi-brand ticket syncing TikTok: Sync Klaviyo segments directly into Ads Manager to boost ROAS Thanx: Use loyalty tiers, point balances, and birthdays to create VIP-level personalization for restaurantsWhether you’re building retention flows, launching ads, or streamlining support—these updates are here to help you move faster and connect deeper. Learn more.  And let us know in the comments:Which integrations have you tried Which do you want to try next? What else do you want to know about these integrations?

330
AHilbert
Community Manager
AHilbert
Community Manager
AHilbertCommunity Manager
published in Product Updates & Announcements
Tracking metrics isn’t enough: how to turn ecommerce data into actionable insight
Tracking metrics isn’t enough: how to turn ecommerce data into actionable insight

You’re tracking the right metrics—but are you acting on them? Too often, ecommerce teams treat reporting as a ritual. The result? Polished dashboards, unused insights, and flawed decisions. We’ve teamed up with @Searchspring to bring you, Volume 2 of Grow 25: The Insights Edition is built to break that cycle. Created with leading ecommerce experts, it’s a hands-on guide to turn data into commercial clarity.Download the guide here.  

640
AHilbert
Community Manager
carliepaluzzi
Contributor I
carliepaluzziContributor I
published in Product Updates & Announcements
Channel affinity - why I am delighted by this release and you should be too
Channel affinity - why I am delighted by this release and you should be too

 What is channel affinity?Channel affinity learns how each customer likes to connect—email, SMS, or push—based on real behavior and preferences. It stores those insights on their profile and makes sure your message reaches them on the channel they’re most likely to respond to. Why is this important?Channel affinity takes the guesswork out of cross-channel marketing. It figures out the best way to reach each customer—so your flows and campaigns perform better without you having to build a bunch of manual rules. Why is this important for us at BWH Plant Co?As a brand that restocks weekly, timing and visibility are everything for us. Our inventory moves fast—some of our most-wanted plants sell out in minutes—so being able to reach customers on the channel they’re most likely to check first is a game changer.Right now, we default to email for restock alerts since it’s our largest audience, but we know that’s not always where people are looking. Push notifications can be silenced, and while

1300
carliepaluzzi
Contributor I
jenny.clark
Klaviyo Employee
jenny.clarkKlaviyo Employee
published in Product Updates & Announcements
New refreshed Academy course: Create strategic sign-up forms
New refreshed Academy course: Create strategic sign-up forms

Sign-up forms are a critical part of growing your business. In this course, you’ll learn how to build strategic sign-up forms in Klaviyo to help increase ROI. This course is perfect for customers who know the sign-up form basics, and are looking to level-up their strategy with goal-driven, creative use cases. By the end of this resource, you will be able to: - Determine your form goal.- Differentiate form strategies in Klaviyo.- Build forms to achieve a specific goal.- Apply design best practices to your form.- A/B test your forms.- Analyze form performance. Take the course now: Create strategic sign-up forms Have a question? Comment below to let us know. 

610
jenny.clark
Klaviyo Employee
I
Klaviyo Employee
isabel.yapKlaviyo Employee
published in Product Updates & Announcements
Coming soon: updates to “can receive email marketing” logic
Coming soon: updates to “can receive email marketing” logic

Updates to “can receive email marketing” logicWe’re excited to announce updates to the “can receive email marketing” condition in segmentation and flows, so that it better aligns with the “active email profile counts” on the Profiles page and in Billing. We’ll be rolling this update out to all Klaviyo accounts between June 17 - July 1. Note (June 17, 2025): We originally planned to rollout the updates between June 11-25. We extended this out slightly to allow for additional testing, but all details remain the same.What’s changing?For segments and flows with the “Can receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be excluded Profiles that are list-suppressed but not globally suppressed will be includedFor segments and flows with the “Cannot receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be included Profiles that are list-suppressed but not globally suppressed will be exclude

116331
S
Contributor I
Clementina
Klaviyo Employee
ClementinaKlaviyo Employee
published in Product Updates & Announcements
From channels to connections: help shape mobile marketing in EMEA
From channels to connections: help shape mobile marketing in EMEA

In today’s fast-moving digital landscape, brands are no longer competing just on products or price - they are competing on customer experience. But as consumer behaviour evolves, so do the challenges facing marketers. Consumers might check TikTok, Instagram, email, and WhatsApp before their first coffee, yet many brands are still stuck managing each channel in isolation. The result? Fragmented experiences, repetitive messaging, and missed opportunities.  At Klaviyo, we believe it’s time to move from channel chaos to true connections. Our latest innovations in omnichannel marketing are designed to help brands orchestrate seamless, real-time engagement across every touchpoint - powered by unified data and adaptive AI.  But to ensure we are building the right solutions in the EMEA region, we need your input: Which mobile channels (SMS, RCS, WhatsApp) are most important to your business?  How do you combine these channels together to create a seamless customer journey?  What are your bigge

210
Clementina
Klaviyo Employee
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Why traditional CRMs are holding B2C brands back
Why traditional CRMs are holding B2C brands back

 Most CRMs were built for sales teams, not fast-growing B2C brands juggling high volumes, high expectations, and fragmented tools. But that’s changing. Klaviyo was just recognized by IDC for launching the first CRM truly built for B2C, from the ground up.It’s not a “Frankenstack” or a bolt-on. It’s a unified platform where marketing, service, and data work together in real time - turning customer experience into a growth engine. Learn more in our blog. And let us know in the comments: How are you thinking about the role of service in your customer journey today? What would a ‘CRM built for B2C’ need to include to be truly valuable to your team?

390
chloe.strange
Community Manager
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.