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Product Updates & Announcements

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241 Topics

alex.hongKlaviyo Alum

published in Product Updates & Announcements

Badge Requirements for the CommunityNews

Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community Innovator 10 answers given in the Community Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso

chloe.strangeCommunity Manager

published in Product Updates & Announcements

2024 BFCM Data Report - how did it go for you?News

Did you know that Klaviyo customers achieved record-breaking results this BFCM? Over 15,000 brands experienced their best sales day ever and, overall, Klaviyo customers drove more than $3 billion in total Klaviyo-attributed value (KAV) between Thanksgiving and Cyber Monday. The most active marketing hour for Klaviyo customers was 9 a.m–10 a.m ET on Black Friday, during which more than 420 million messages were sent. Peak order volume followed between noon-1 p.m. ET that day when Klaviyo customers saw 1.3 million orders come through. Learn more on the blog. Let us know in the thread how it went!Your successes Lessons learned Challenges you faced Templates you could not have lived without Flows/Campaigns that made the most money~Chloe

chloe.strangeCommunity Manager

published in Product Updates & Announcements

Wishing you BFCM success – share your stories with us!

Hello!As Black Friday and Cyber Monday approach, we (the Community Team) want to take a moment to wish each and every one of you success as you gear up for the big shopping days ahead. Whether you’re launching deals, scaling operations, or simply navigating the frenzy, we hope this is your most successful BFCM yet! We’d love to hear how everything goes! After the rush is over, share your:Success stories Lessons learned Challenges you faced Templates you could not have lived without Flows that made the most moneyWe can’t wait to hear how you made this BFCM count!Best of luck, and happy selling! 🚀🛍️~Chloe

jenkesslerKlaviyo Employee

published in Product Updates & Announcements

What’s new in Klaviyo Q4 2024

Marketers are being asked to drive more engagement and revenue with fewer resources, and this is especially true for BFCM. Our aim is to continue empowering teams around the world to meet this challenge head-on.One reason we take pride in our speed of innovation is that we know the more innovative features we create, the more results you can drive. Klaviyo’s latest releases, just in time for the holiday season, are designed to help you leverage actionable customer data and increase productivity for smarter engagement.We’ve launched a new page to showcase some of our most exciting features that are now available:Redesigned Segment Builder Enhanced Email AI Flows Journey Preview International Expansion Automated conversationsWatch demo videos to see the new features in action, and subscribe to receive monthly updates directly in your inbox so you stay informed and ready to leverage new tools. Jen Kessler, VP of product

anthonydelpizzoKlaviyo Employee

published in Product Updates & Announcements

4 integrations to explore

Let’s explore 4 integrations that will help you move faster, personalize smarter, and drive revenue at every stage of the customer journey—from acquisition to repeat purchase:Pinterest Canva Aftership RebuyWith over 350 pre-built integrations available, you can seamlessly connect your entire tech stack without complex development or costly setup.Learn more about specific use cases in our blog post.Let us know in the comments: Which integration(s) have you used and what has been your experience? Which integration do you plan to try next?

nicole.dalyCommunity Manager

published in Product Updates & Announcements

Join our new Woo user group

Dear Community Members, I’m excited to introduce our new group tailored specifically for Woo users on Klaviyo! This dedicated forum will provide a space for you to:Stay informed about the latest product updates and Woo integration news Discover upcoming ecosystem events and meetups Troubleshoot integration issues with our experts Connect and share insights with other users and developersIf you’re a Woo user or an agency working with Woo users, we’d love for you to join us! You can become a member of our group here.-Nicole

chloe.strangeCommunity Manager

published in Product Updates & Announcements

New SMS capabilities across Europe and APAC

We’re excited to announce that we now offer SMS coverage in 12 countries, with plans to expand further throughout 2024.Throughout the first half of 2024, we’ve extended our SMS support to a total of 12 countries, including recent additions like: Austria France Germany The Netherlands Spain SwitzerlandWe've also enhanced our SMS capabilities in Australia by adding MMS sending and two-way messaging via long codes. Here are some of the highlights: Easily add a new regional phone number You can add local phone numbers directly in your account. You can have one Klaviyo account with several sending numbers for each country. Klaviyo automatically detects where each recipient is located and sends messages using the appropriate number for that country. Choose the right sending number type for your business Depending on the region, you can utilize different sending number types. Collect SMS consent seamlessly across countries We offer multiple options for collecting consent, regardless of

jenkesslerKlaviyo Employee

published in Product Updates & Announcements

What’s new in Klaviyo: August 2024 product updates

Since day one, our priority at Klaviyo has been to build products our customers love.We focus on creating features that address your needs, ensuring you have the tools to build lasting relationships and accelerate revenue growth. Our approach to product development revolves around two key principles: pace and wonder. We strive to deliver continuous improvements and innovative features that feel magical and transformative.In the past year alone, we released over 500 features, and we’re looking to outdo ourselves by the end of 2024. Our commitment is not only to release new features rapidly, but also to ensure you have the resources and support to maximize their potential.That’s why we’ve revamped our “What’s New” page, where you can find all our latest features and updates. You can even subscribe to receive monthly updates directly to your inbox so that you stay informed and ready to leverage new tools.Here are some of the exciting updates we’re launching this quarter: Out now: personal

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

4 ways to transform data for better targeting and personalization

Customer data has never been easier to acquire, but data quality and relevance are key challenges for marketers in 2024. 71% of marketing executives say their teams have enough data, but that data often isn’t usable because it isn’t clean. More data often results in more complexity, with information flowing from integrations, forms, and uploads. When data isn’t consistent, it’s impossible to capture every iteration in a string of filters, and it’s hard to be confident that your personalization will land. With Klaviyo CDP, you can transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization. You can turn on pre-built transformations covering the most common use cases with a single click, or easily set up custom transformations – no developers, IT, or data scientists needed! The best part? This is all done in the same platform as your marketing, so you can use clean data immediately. Standardize textMake sure your segments and flo

chloe.strangeCommunity Manager

published in Product Updates & Announcements

Drive more BFCM revenue

Today’s customers expect a personalized experience when interacting with a brand. In fact, 71% expect it every time, and 76% are frustrated when they don’t get it. As this holiday season kicks off, it’s critical to capture and retain customers through strategic, personalized digital experiences. Here are 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences: Drive up average order value by making it easy to order multiple items in a bundle. Use the product analysis to determine the best bundles or sample packs to create based on products that customers commonly buy together Increase awareness with existing and potential customers through third-party ads. Go beyond “VIPs” defined only by total spend and sync your RFM Champions segment to advertising channels to capture lookalikes of your best customers. Retarget a segment of RFM Needs Attention and At Risk customers who aren’t engaging with emails with a lead ad to collect phone number and SMS consentDon

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

10 Questions with June Champion of the Month: Joe Hsieh

Hi Community! It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the third Champion superstar of 2024! 💫 And the June Champion Spotlight goes to (drum roll please): Joe Hsieh @retention Joe is a three-time returning Champion and about to hit a huge milestone in his Community career. He is nearing his 1,000th response! 🎊 🎉 In light of these two accomplishments, we wanted to ask this expert partner and Champion some questions about the Community, marketing trends, and the product features he recommends most. Let’s get into it! Question 1: What keeps you so active in the Community? Joe Hsieh: One of

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Introducing the redesigned Klaviyo Academy

We’re excited to announce a new and improved Academy experience! We’ve launched an updated design that includes: a new homepage, featured resources, improved search, and a more intuitive organization to help you find the education content you need. And don’t worry–if you have any courses or certificates bookmarked, all links will still work as expected.A new homepage experienceOne of the biggest areas that we focused on was the homepage. We’ve upgraded the entire look with new colors and styles to greet you. We wanted to provide a page that gets you to the content you need quickly, but also highlights suggested and new resources.Check out the “New and noteworthy” section for proven Best Practices, featured releases, and access to Klaviyo’s YouTube channel. We will continually update this area with new content and other important information. Live trainings added to AcademyPreviously, if you wanted to find available live trainings and on-demand resources, you had to visit two different

Claire LongriggCommunity Manager

published in Product Updates & Announcements

Join the group: Come chat with other French users

Hi folks, We’ve created a French-language group to give our French-speaking community members a place to discuss ideas and develop strategies with one another. In the group you’ll find:Updates about our Klaviyo’s French-language services Links and summaries to our latest French guides and research reports Alerts about upcoming webinars and training courses that are available in French Advance invitations to our customer events in France Awesome experts from our French partner agencies to chat toDo come and join us :)Merci et à bientôt ! The Klaviyo team

chloe.strangeCommunity Manager

published in Product Updates & Announcements

5 one-click integrations to level up acquisition and conversion

What are some of your favorite integrations? A significant portion of your essential data comes from external sources and the more data you have in Klaviyo, the stronger your personalization, segmentation, and analytics can be.We’re highlighting 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and, as a result, boost repeat purchases: 1. TikTok Key use cases for TikTok: Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage them and drive revenue. Exclude unlikely-to-buy segments to save ad dollars: Exclude specific lists or segments from your ad campaigns, like recent purchasers or customers with open support tickets, to optimize your ad spend. Leverage lookalikes to grow your customer base: Build lookalike lists of potential new buyers based on your highest-value customers, like an RFM-based champions segment. 2. Buy with Prime Key use cases for

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Klaviyo Portfolio

Klaviyo Portfolio the smartest way to manage all your accounts in one place. “We’re really excited about the portfolio release - moving faster, saving time. It really allows us to streamline and be nimble.”Courtney Meehan, Liberated Brands Deeper insights- Unlock valuable insights, monitor your performance across all your brands, and identify more opportunities.Better forecasting- Easily monitor spending with billing and usage tracking in a single view. Faster execution- Instantly clone all your marketing communications for a consistent customer experience.Simpler operations- Streamline user access and secure data with centralized control. Maximize marketing efficiency and scale across brands and regionsGlobal reporting- Find trends in your business by comparing all your accounts side-by-side.Centralized management - Gain seamless control over user access and billing without the need to jump between accounts.Cross-account cloning- Localize campaigns faster and easily replicate winning

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Join Us in Shaping the Future of Our Home Dashboard – Your Input Matters (Paid Research Activity)!

Would you be willing to spend 10-15 minutes participating in a simple exercise to help us understand how you naturally group and prioritize information? As a token of our appreciation, participants who complete the exercise will be eligible to receive a $10 gift card. Update: only current Klaviyo users are eligible for this study! To participate, simply click on this link! Slots in each session group are available on a first come, first served basis; you must include your email address and region to receive a gift card after completing the session.

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Welcome our new customer Champions to our 2024 cohort

Hello Community, I’m happy to announce some exciting news regarding our Champions program! 🏆 We are now accepting customers into our Champions program! That’s right, we have hand-selected 11 amazing industry and digital marketing experts who are excited to share their accumulated knowledge and experiences with our greater Community so we can all learn and grow together! Our customer Champions are in every region of the world and their industries range from fashion, jewelry, beauty, alcohol and food. Please give a warm welcome to these inaugural customer additions to our 2024 Champions cohort: 👏 North AmericaTroy Petrunoff @ True Classic Danny Catullo @ PPX Hospitality Mike Swanson @ Filson EMEAKathleen Loftus @ ICONIC London Alexandra Ratcliff @ Adanola Cleide Cardoso @ Skin Rocks Tim Martin-Harvey @ The Bottle Club Ashlee Byrne @ Gym+CoffeeAPACElizabeth Hayes @ MESHKI Jemma Sears @ Kulani Kinis Matthew Stuckings @ Lovisa These new Champions are thrilled to connect and share with

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Ashlee Byrne

What are your areas of expertise in Klaviyo? Automations and segmentation What size is your company? SMB What is your company’s industry? Apparel What message do you have for people new to Klaviyo? Don't get overwhelmed, start simple What is your favorite part of Klaviyo? Flows Why did you want to be a thought leader in the Klaviyo Community? I wanted to become a thought leader and advocate in the Klaviyo Community as a Champion because I am passionate about sharing my knowledge and helping others succeed. With my deep understanding of Klaviyo’s products and extensive experience in implementing effective marketing strategies, I see this role as an opportunity to contribute to the growth and success of our community. I believe in the power of peer learning and the collective growth that comes from sharing insights and best practices. By becoming a Community Champion, I aim to foster a supportive environment where every member can thrive and achieve their marketing goal

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Tim Martin-Harvey

What are your areas of expertise in Klaviyo? Multi-Brand e-commerce, large portfolio, profit What size is your company? Middle Market What is your company’s industry? Alcohol What message do you have for people new to Klaviyo? Klaviyo has many powerful features, but you need to understand what you are trying to achieve before trying to use everything. Segmentation for example is incredibly powerful but how you segment is important and not always obvious. What is your favorite part of Klaviyo? Behaviour tracking, variables, and content Why did you want to be a thought leader in the Klaviyo Community? Over the last few years in the round tables and panels I have done, I have realised that my experience running a multi-brand ecom business Has enabled me To positively impact other businesses. Both in brand and multi brand space. Having the opportunity to share this information more frequently to a wider audience excites me. 📕 What is your favorite or most inspiration

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Matthew Stuckings

What are your areas of expertise in Klaviyo? Integrations, API, segments, deliverability, advanced automations, building cohesive journeys What size is your company? Enterprise What is your company’s industry? Jewellery and Accessories What message do you have for people new to Klaviyo? Their documentation is solid, start there for education What is your favorite part of Klaviyo? That they develop features by listening to the customer Why did you want to be a thought leader in the Klaviyo Community? I have so much experience and value to add, also meeting with others in the same field is how I learn 📕 What is your favorite or most inspirational book?The Five Voices What is your most treasured possession?MTB Who would play you in a movie?The martial arts hero What is your favorite movie?Dogma What is your favorite way to spend your free time? Being active and having adventures! Want to chat further with Matt about Klaviyo, marketing strategies, Lovisa or APIs?C

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Mike Swanson

What are your areas of expertise in Klaviyo? Campaign Segmentation, Advanced Flow Strategy, SMS, Reporting What size is your company? Middle Market What is your company’s industry? Outdoor Apparel What message do you have for people new to Klaviyo? I've worked with Klaviyo as both an agency partner and a client, and it has been the best experience of any technology partner in my career. Building a robust Klaviyo strategy takes time, testing, and adaptation, but I've been able to achieve incredible results. If you're looking to grow your email and SMS revenue, you've come to the right place. Take your time and have fun. What is your favorite part of Klaviyo? I have always admired Klaviyo's focus on continual product improvement and its dedication to fostering a strong community that openly shares best practices and winning strategies. This collaborative environment benefits the entire industry, promoting smart, compliant, and effective email and SMS marketing strategies.

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Cleide Cardoso

What are your areas of expertise in Klaviyo? Segmentation, personalisation, flow triggers What is your company’s industry? Beauty & Skincare What message do you have for people new to Klaviyo? Get the basics right, there are lots of resources to help you. Once you've done that focus on delivering value to your customer, share more about the product you have, give them something to look forward to and be helpful. Don't be scared to try new things alongside the tried and tested. What is your favorite part of Klaviyo? All the data available that I can use to help make better decisions. Why did you want to be a thought leader in the Klaviyo Community? It's a great place to share all I've learned with others on the same journey with Klaviyo. 📕 What is your favorite or most inspirational book?Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert What is your most treasured possession?My pillow - as a longtime insomniac, a good night's sleep is precious and price

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Danny Catullo

What are your areas of expertise in Klaviyo? Ecommerce, Story Telling, Content that drives website users What size is your company? SMB What is your company’s industry? Food & beverage Why did you want to be a thought leader in the Klaviyo Community? From my past experience as a Fedex Entrepreneur Advisor, I learned that I was passionate about helping other like minded people grow their skill sets to better use the tools that were available to them. My startup before I came to PPX focused on growing over a hundred ecommerce brands online and I enjoy the thought discussions that came with being on calls and webinars with so many talented marketers. What is your favorite part of Klaviyo? The data. What message do you have for people new to Klaviyo? Klaviyo is extremely easy to use and provides the business analytics necessary to grow your brand with email marketing. 📕 What is your favorite or most inspirational book?Good to Great What is your most treasured p

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Alexandra Ratcliff

What are your areas of expertise in Klaviyo? Campaign and flow emails and SMS sending What size is your company? SMB What is your company’s industry? Fashion Why did you want to be a thought leader in the Klaviyo Community? I have used many different CRM platforms, and like how Klaviyo is constantly updating and moving. I also have a great relationship with our CSM, who has offered me so many valuable insights. What message do you have for people new to Klaviyo? Test, test and test again! And also don't be afraid to ask support for help, they are always on hand to assist. What is your favorite part of Klaviyo? Dashboards and prompts 📕 What is your favorite or most inspirational book?Make your bed - William H McRaven What is your most treasured possession?My kindle Who would play you in a movie?Jennifer Lawrence - we have the same sense of humour! What is your favorite movie?Confessions of a shopaholic or the devil wears prada What is your favo

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Jemma Sears

What are your areas of expertise in Klaviyo? SMS, EMAIL - specifically quite strong in flows. Integrations and using them to also build flows. What message do you have for people new to Klaviyo? Just dive right in! There is so much to leverage within the platform to automate and grow your CRM initiatives that will lay the groundwork to bolster the rest of your marketing strategy. What is your favorite part of Klaviyo? Flows! There is so much power to be recognised about a well timed, targeted and communicated flow that will help your business grow whilst nurturing customers new and existing. What is your company’s industry? Fashion / swimwear Why did you want to be a thought leader in the Klaviyo Community? I've had the pleasure and opportunity to be at the forefront of a lot of innovation at my time at Kulani Kinis and Klaviyo has played a key role in this - I've learned so much and it would be a shame not to be able to share it! 📕 What is your favorite or mo

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