Do you feel you have access to the right data or analytics tools?
It can be time-consuming and stressful to develop data-driven merchandising strategies and impactful marketing programs.
Without those insights, you might find yourself defaulting to blanket post-purchase follow-up times (like 30 days after any purchase) and sticking with promoting bestsellers together (regardless of purchasing trends) instead of tapping into a true, data-informed merchandising strategy.
With our new product analysis, you gain access to insights about repeat purchase timing and what products customers tend to buy together or in succession, answering questions like:
- After someone buys a product, how long does it typically take for them to make their next purchase?
- What items do they tend to buy in the same cart?
- What items do they tend to buy in their next purchase?
With this update it’s simpler than ever to promote the right products at the right time to drive repeat purchases—and ultimately grow CLV. Use buying behavior insights to sharpen merchandising strategies, such as optimizing the timing and recommended up-sells in post-purchase flows, and creating recommended bundles for abandoned cart flows or sales.
Access the report today
This report is exclusively available for customers of Klaviyo Customer Data Platform (CDP).
Log in to check it out in your Klaviyo account.
Let us know in the comments:
- How have you been using product analysis in your marketing strategy?
- What are your thoughts on this new update?
