We have recently launched a new addition to our ecosystem of 350+ integrations: our Pinterest integration. 

Why Pinterest? It’s a platform for inspiration at the intersection of search, social and commerce.   As a leading full-funnel solution that drives people from discovery, to decision, to purchase, all in one place, Pinterest continues to drive impact for brands—especially those offering luxury products. 

Now, with the new Pinterest x Klaviyo integration, brands can leverage their first-party data in Klaviyo to effortlessly personalize Pinterest ads for their customers. As a result, you can deliver targeted ads based on a customer’s stage in their lifecycle, taking ROAS to the next level. 
 

Here’s what you can achieve with this powerful integration:

1. Create actalike audiences to grow your customer base: Build actalike lists of potential new buyers based on your highest-value customers, like an RFM-based Champions segment.
2. Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage them and drive revenue. 
3. Exclude unlikely-to-buy segments to save ad dollars: Exclude specific lists or segments from your Pinterest campaigns, like recent purchasers or customers with open support tickets, to optimize your ad spend.

Learn more about creative ways to use the Klaviyo x Pinterest integration.