Have you ever read a review before you purchase a product? Then you know that product reviews influence purchases considerably.

In 2023, Klaviyo Reviews hit the market as a built-in reviews solution that made everything you do in Klaviyo smarter. From adding product review data to customer profiles to displaying reviews across different touchpoints and using existing templates for effortless design, Klaviyo Reviews seamlessly integrates with all aspects of your marketing strategy—from the same powerful platform.

And as of June 2024, Klaviyo Reviews now services WooCommerce merchants.

Create connected marketing experiences with reviews data

You want to build the kind of customer relationships that make people think of you the next time they go shopping. Every interaction you have is an opportunity to deepen those relationships—and that includes reading reviews.

• Showcase product reviews on Google, your website, or in emails or texts to build trust between your customers and your brand.
• As customers leave reviews after making a purchase, that data is automatically maps back to their profiles in Klaviyo so you can later use it for stronger segmentation and message personalization.

Because Klaviyo Reviews was built in to the platform, you can use all brand assets already in your account to ensure every review request is on-brand. Prebuilt flows and drag-and-drop review blocks in templates allow for easy set-up and make marketing messages even more compelling.

For example, increase conversions in your abandoned cart flow by dynamically displaying reviews for the exact product that shopper left in their cart.

Getting started with Klaviyo Reviews for WooCommerce only takes a few steps.