Hello Community! One of the most popular strategy topics you’ve raised involves the broad topic of segmentation. It’s a new year, and the perfect time to focus on creating a few new segments!
We’ve heard you ask:
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🤔 I understand the basics, but what do I do next?
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👍 How do I maximize sending without compromising inbox placement, sender reputation and ultimately revenue?
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😱 On the flip-side, how do I send to an engaged audience without missing out on revenue?
Once you have the basics down, you might be interested in adding variation. Take a peek at how to building a sending schedule for engaged users which will help you do the hard work all year.
![](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/626ca2f6-7e67-471b-a844-2de92952a3a3.png)
In addition to watching the video, you can review the basics of creating an engaged segment and some sneaky-good alternative segments here.
Happy Segmenting!! A giant shoutout to
If this is content you’d like to see more of give it LIKE, and if you have a question don’t hesitate to REPLY below!