Since day one, our priority at Klaviyo has been to build products our customers love.
We focus on creating features that address your needs, ensuring you have the tools to build lasting relationships and accelerate revenue growth. Our approach to product development revolves around two key principles: pace and wonder. We strive to deliver continuous improvements and innovative features that feel magical and transformative.
In the past year alone, we released over 500 features, and we’re looking to outdo ourselves by the end of 2024. Our commitment is not only to release new features rapidly, but also to ensure you have the resources and support to maximize their potential.
That’s why we’ve revamped our “What’s New” page, where you can find all our latest features and updates. You can even subscribe to receive monthly updates directly to your inbox so that you stay informed and ready to leverage new tools.
Here are some of the exciting updates we’re launching this quarter:
Out now: personalized campaigns AI
Our personalized campaigns AI determines the best campaign variation for each recipient based on variables like historical engagement, customer lifetime value, and order history. This personalized approach ensures that your message resonates with each recipient, driving higher engagement and conversions.
Coming soon: reputation repair AI, transactional SMS, and more
Reputation repair AI
Reputation repair AI automatically identifies and addresses deliverability issues, ensuring your emails land in the inbox.
Transactional SMS
Collect transactional SMS consent separately from marketing consent and provide real-time order updates via text.
Extended ID & Shopify pixel sync
Extend identity tracking up to a year to fuel smarter segments and trigger more revenue-generating flows.
Attribution enhancements
Our enhanced attribution models give you the insights you need to optimize your marketing strategies effectively.
Canva integration
Easily transfer assets between Canva and Klaviyo to create beautiful, engaging experiences without manual uploads.
Stay tuned for more Klaviyo product updates
We are committed to continuously improving our platform to help you build smarter, more meaningful digital relationships.
Stay tuned for more updates as we continue to develop tools that empower your
business.
For more detailed insights and to stay updated on our latest features, visit our What’s New page.
Jen Kessler, VP of product