Replies posted by Jenessa

1 Reply

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion [Strategy session] Design Emails that Convert

I think it’s interesting that all the examples shown at the beginning of the webinar from other brands looked like they were all just image-based emails. I keep having conversations with different ESPs as well as different Klaviyo employees about improving our deliverability rates and email KPIs, and I keep getting told to start making emails with HTML or within Klaviyo with a mix of text blocks and images. Currently our emails are all images with text right on the image, and we upload these images into Klaviyo - no editing required in Klaviyo. However, the examples that I keep being shown about ideal templates all look like image based emails. For example, the Aarke example of the single column template absolutely does not look like it was made in Klaviyo. And neither did the inverted triangle example either. Can you guys please clarify why you are using examples for ideal templates that are clearly not made in Klaviyo editor? Where are examples of clean, beautiful, engaging emails t

3 days ago

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