Replies posted by yayifications

2 Replies

Y
Contributor I
yayificationsContributor I
asked in Analytics and Deliverability

Subscription orders being falsely attributed to marketing? How to fix?

Thanks for the tag @bluesnapper! @yayifications, if your business relies heavily on subscriptions, a common solution would be to implement a custom placed order that would only fire and record non-recurring orders. You could even take it a step further and create a second placed order event that fires just for recurring orders.  Doing so would allow you to use the custom placed order event for non-recurring orders as your conversion metric instead of the Shopify one - separating out recurring orders from your attribution.  This strategy has also been mentioned in several past Community posts such as the ones below: David  Hi David,Thanks for sharing those solutions. I have a dev who can do this for me, but the help centre links from those posts are broken so the exact method is unclear. Are custom events something that can be set up within Shopify, or does it require a custom app that listens to order events and sends to Klaviyo? Thanks,Anna 

5
David To
Klaviyo Employee
7 months ago
Y
Contributor I
yayificationsContributor I
asked in Analytics and Deliverability

Subscription orders being falsely attributed to marketing? How to fix?

Thanks @bluesnapper. Really? I’m heavily working on improving my email marketing and was banking on Klaviyo’s analytics to measure the outcome. My subscriptions make up a quarter of total revenue so it’s a huge amount to be falsely attributed! 

5
David To
Klaviyo Employee
7 months ago

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