Replies posted by wei.he

9 Replies

wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

What are Klaviyo’s SPF and DKIM records?F.A.Q.

@American BenchCraft Thank you for your questions! Yes, you would need to authenticate your Klaviyo account to a subdomain of the root domain (TLD) that you are planning to use for your email sends. When you enter in the CNAME records for the subdomain you are planning to use, you are passing over the subdomain to Klaviyo to allow us to place in the appropriate SPF and DKIM records. If you authenticated your Klaviyo account with your root domain, your root domain would no longer be pointed at your website, thus, resulting in errors when someone tries to visit your site. Do note that if you authenticate your account to a subdomain, your From-Address can still make use of the root domain. For example, if your dedicated sending domain is send.website.com, your From-Address can be hello@website.com. 

2413723
kaila.lawrence
Community Manager
3 months ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

What are Klaviyo’s SPF and DKIM records?F.A.Q.

Hi @Page V, thank you for your question!  An unauthenticated email send is when your email’s From-Address domain does not align with the sending domain that it is sending on. For example, your From-Address is hello@domainA.com while your sending domain is send.domainB.com. This misalignment is often seen as potential spoofing as the sending domain is not authenticated to send on behalf of the From-Address domain and can result in filtering. The SPF/DKIM that you set on your Google Workspace would not impact their Klaviyo send.  

2413723
kaila.lawrence
Community Manager
3 months ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

I recently acquired a list from a third party — can I send to this list in Klaviyo?F.A.Q.

Hi @LVNGLEY -- thank you for your comment! If you are able to collect explicit consent from the contacts to allow you to send emails to them before uploading them onto Klaviyo, then you are fine. I would highly advise maintaining a record of proof of opt-in for each contact you upload onto Klaviyo.

7532
wei.he
Klaviyo Employee
2 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Does the new account need to warm up the domain again?F.A.Q.

Hi Patrick! Thank you for your comment. If the sending domain you are looking to use again has been dormant for more than a month, then yes, you would need to re-warm that sending domain. Also, I have a separate FAQ for this question here:  Let me know if you have any further questions! 

6424
David To
Klaviyo Employee
1 year ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

What are Klaviyo’s SPF and DKIM records?F.A.Q.

Hi @Drewdle81! The SPF and DKIM records for your Google Workspace will not affect your sending on Klaviyo in anyway. However, if your domain currently have a DMARC policy in place, it will affect your unauthenticated Klaviyo email sends.

2413723
kaila.lawrence
Community Manager
3 months ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

What are Klaviyo’s SPF and DKIM records?F.A.Q.

Hi @Drewdle81! Nope, we only make use of CNAME records to allow you to authenticate your Klaviyo account to send on your domain. The CNAME record will pass over the subdomain you plan on using to Klaviyo to take control off and send emails from. In doing so, we will automatically apply the necessary SPF and DKIM records onto that subdomain. 

2413723
kaila.lawrence
Community Manager
3 months ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

Why are my open rates so low?F.A.Q.

Hi @Winwinwin, thank you for your comment! Reputation is established on multiple levels, including your From-Address and sending domain. When sending on Klaviyo’s sending domain, both your From-Address and Klaviyo’s sending domain’s reputation would be looked at by inbox providers.

15753
L
Contributor I
1 year ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

What are Klaviyo’s SPF and DKIM records?F.A.Q.

Hi @Nuetron! Thank you for your comment. The dedicated sending domain you set up on Klaviyo is only meant for your Klaviyo email sends. Your WooCommerce emails would still need to be sent on a separate SMTP.

2413723
kaila.lawrence
Community Manager
3 months ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

How long does it take to warm up a dedicated sending domain?F.A.Q.

Hi @joejlam -- thank you for your comment! While warmup services may sound appealing for those who want to get the their domain warmed up quickly and with minimal effort, it is not something I would recommend using. Based on what we know about these tools is that they provide artificial email engagement to warm up your domain. Eventually, inbox providers start to catch onto these artificial email engagement and your sending domain will start to take a hit -- which may take some time to recover from.I always recommend warming up with the organic engagement you get from your own audience. If you are in a position where you don’t send many campaigns in the beginning, I would recommend that you stick with Klaviyo’s shared sending domain until you are at a point where you can conduct a thorough warm up with your own audience.

185210
Dov
2 years ago

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