Replies posted by winter2004

1 Reply

V
Contributor II
valenContributor II
asked in Analytics and Deliverability

Huge discrepancy, between Universal Analytics - G4 and Klaviyo.

We’re having a similar issue Klaviyo conversion values are much higher In our research the problem stems from 3 things. Popup is the biggest issue affecting metrics for us.Popups huge issue here - if Klaviyo sends and email and user clicks it of course klaviyo is going to attribute the sale to itself. - Kaviyo devs if you’re listening Would be nice to limit attribution in these cases be able to turn off attribution for emails such as this where the customer was going to convert anyway many times - or even better - have nuances like the customer converted in < 1 hour don’t count. > 1 hour count. Attribution settings in Klaviyo - ours was set to count views and click throughs for 3 days. Turning to clicks should help. We just made this change cannot comment how well it fixes the issue but in theory should help. GA4 runs off sessions -and- first user. In GA4 session reports depending on your session length in your GA4 settings can be 30 minutes up to 8 hours. First user I believe th

5
W
Contributor I
5 months ago

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