I have a huge discrepancy, between Universal Analytics - G4 and Klaviyo. I have read all the posts related to this in the community, but I can't find any where this huge discrepancy is presented. I understand that Klaivyo and Google Analytics have different attribution models, I also understand that Klaviyo in its total revenue, does not take canceled or refunded orders. I have the UTM activated so that they do tracking, and still it is nothing like that. In my Klaviyo Dashboard, for example, it says that we have sold: 16,754,547 CLP only in FLOWS, while in G4 it says that we have only sold 704,000 CLP of FLOWS. Yesterday I spoke with Klaviyo's support because the difference is too abysmal and they told me “yes this is because the different attribution models”.
I have several questions regarding this:
1) If Klaviyo is actually selling more than 30% of the total revenue in my particular case (counting canceled orders and refunded orders), and in google analytics it tells me that Klaviyo is only contributing 1.26% of my total sales... Why, when one adds up all the percentages that google analytics gives, does that match the total sold on the platform, for example shopify?
2) How does Google take credit for something that didn't sell?
3) Could it be that I have installed something incorrectly from Klaviyo?
Please help me.
Here screen shots from G4
Here screen shot from klaviyo dashboard
Best answer by Akers Digital
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