Replies posted by Xero Shoes

5 Replies

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Contributor III
Xero ShoesContributor III
posted in Campaigns and Flows

Instantly send email response upon link click

We’ve done some quiz funnels. In fact, think of “triggers” as the email version of a quiz funnel ;-)

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X
Contributor III
2 years ago
X
Contributor III
Xero ShoesContributor III
posted in Campaigns and Flows

Instantly send email response upon link click

We are a physical product ecommerce company. The #1 place to use this strategy is in the prospecting phase. We have many different types of customers who use our many different styles of footwear for MANY different use cases. We also have some who are still exploring the whole idea of natural movement (what we do). To be able to segment them in a “real-time conversation” would allow us to move them through a funnel that’s more tailored to their specific needs should improve conversion significantly. Similarly, post-purchase, there are opportunities to increase engagement, which could improve the number of customers who make subsequent purchases and the speed with which they do so. In short, this strategy plays on Robert Cialdini’s ideas about micro-commitments. Getting someone to “raise their hand” by giving them a good/personal reason to click, and then see an IMMEDIATE response improves conversion. All that said, we just need Klaviyo to be able to send the first email of flow IMMEDIA

9
X
Contributor III
2 years ago
X
Contributor III
Xero ShoesContributor III
posted in Campaigns and Flows

Instantly send email response upon link click

Oh, but one key to making this work is not having to wait AT ALL to get the subsequent emails. 

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X
Contributor III
2 years ago
X
Contributor III
Xero ShoesContributor III
posted in Campaigns and Flows

Instantly send email response upon link click

Here’s a SIMPLE example from a recent email of Ian’s: If your primary goal is to increase conversions, make more sales, or get better at persuasion overall, click the link below.>>> I want to make more sales (or my first sale)If your goal is to become one of the best email marketers on the planet, this next one is for you. (The sales in this one are flat out crazyyy.)>>> I want to learn advanced email strategiesOnce you click on those links you'll be taken on a journey. You can see that people are led to EXPECT the email response, hence the high open rate of the email that is triggered by clicking on those links. There are MANY possible end-goals, but the more valuable concepts are:You can choose your own path through the messaging sequence You’re explicitly asking to receive the subsequent messages so it doesn't feel like “getting too many emails”

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X
Contributor III
2 years ago
X
Contributor III
Xero ShoesContributor III
posted in Campaigns and Flows

Instantly send email response upon link click

Unfortunately, your idea doesn’t work because Klaviyo will take about 5 minutes to send the email in that flow. The best way to describe the use case is to imagine having a text chat but via email. Or, imagine a “choose your own adventure” email series where clicking on one of 5 different links in the first email will immediately deliver one of 5 different follow-up emails. Ian Stanley is an email marketer who uses this technique, which he calls “triggers.” The open rate on the subsequent emails is often 80%+ and keeps the reader HIGHLY engaged because of the immediacy.

9
X
Contributor III
2 years ago

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