Topics started by Owens_CW

2 Topics

O
Contributor I
Owens_CWContributor I
posted in Lists, Segments, and Profiles

Cold emails and GDPR

Hi there, I have been offered work with a client who wants to send emails using a list which he built himself through years of going to networking and exchanging business cards. He wants me to cold email his list (he has about 5,000 contacts). Cold email is still valid but I’m confused by GDPR as I thought that ANY email needs an opt-in. Apparently not. Here’s my plan and I’d love some feedback. Assume that the emails have an option to opt out, are from a warmed trusted ESP, don’t contain spam, data is stored safely etc. Go through the list and clean it – each and every cold lead needs to have a genuine reason why they could benefit from the sender (aka “genuine interest”). No point including car wash businesses if we are selling beds for example. With what’s left, start with phone numbers (which he has collected via asking people at events or checking out their website) and cold call them. They vaguely remember him from events which warms them a little, then start a conversation. It d

4
S
Problem Solver III
1 year ago
O
Contributor I
Owens_CWContributor I
posted in SMS

Confusion around SMS opt-in consent

I’m a little confused about where the line is drawn for SMS opt-in, regardless of the country. Klaviyo training and experience have repeatedly shown me “Text YES to opt-in” when platforms have my number, but this is still an SMS message which I did not give consent to receive (unless it says somewhere in T&Cs that I consent to receive an opt in message). Even if I ignore or say no, what’s stopping an organisation from sending me daily messages offering me desperately to opt in (although I’d just mark as spam).

1
stephen.trumble
Community Manager
1 year ago

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