Topics started by Bolt0941

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B
Contributor I
Bolt0941Contributor I
asked in Campaigns and Flows

Best practices for leveraging product catalogs with automations

Hi all –We are looking to start using the catalog feed feature of Klaviyo, but are trying to wrap our heads around what sort of functionality it would allow for. The obvious one, of course, is utilizing this product information in dynamic blocks within templates. But going beyond that, what are the capabilities for example when it comes to setting up automated flows around state changes in the catalog (e.g. new item added, trigger a campaign with a template that utilizes the catalog item info). is it possible to dynamically create audiences for such campaigns depending on some of the catalog item parameters (e.g. category/type/brand, etc.)Just curious how other folks are utilizing the platform when it comes to dynamic content and marketing automations.We also want to make sure we do the catalog set up with these capabilities in mind, as it may impact the schema, etc. (and beyond catalog, of custom events tracking in relation to these items).Thankful for any and all feedback or pointers

2
ebusiness pros
Partner - Silver
11 months ago

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