Topics started by Akil

3 Topics

Akil
Klaviyo Employee
AkilKlaviyo Employee
posted in Live training recordings

Using user-generated content to increase brand awareness [Live Training]

 The secret sauce to successful marketing strategies is the use of user-generated content. Many consumers want to hear from peers, family and friends - not from brands as they make purchasing decisions. On average 79% of consumers said purchasing decisions were influenced by user-generated content. Naturally for brands, the question remains, “how do we get consumers to share content”?In this session we answer this and much more:Why user-generated content is important Examples of user-generated content  Social commerceFor me, understanding how to utilize user-generated content with social commerce is the key. Social commerce isn’t talked about as much as ecommerce, but I think it’s the next major revenue stream for brands that are looking to create better customer experiences. Platforms such as Facebook, Instagram, Snapchat, Tiktok and Twitter are now allowing users to buy from brands directly in app vs clicking through to a brands website, where a lot can go wrong. There’s so much that

1
Akil
Klaviyo Employee
2 years ago
Akil
Klaviyo Employee
AkilKlaviyo Employee
posted in Live training recordings

Ecommerce Packaging: An innovative solution to brand awareness [Live Training]

 We had the opportunity to collaborate with Phillip Akhzar, Founder and CEO of Arka , for an interactive session on using custom packaging to generate brand awareness and loyalty. If you didn’t get a chance to watch it live, feel free to check out the recording above. In the session, we covered: Why fulfillment and creating personalized experiences will create winners and losers among SMBs and large ecommerce marketplaces. Consumers wanting brands to use sustainable packaging and what that means for revenue growth. How to choose the best packaging Creating custom packaging experiences Marketing strategies incorporating packaging (solid ideas for holiday marketing )Start viewing packaging as an “owned channel” and extend brand engagement beyond the product experience. Many brands are missing the opportunity to give customers “one more thing” to talk about in an area of the customer lifecycle that can be out of our control. To increasing your brands value, generating UGC from unboxing vi

5
Akil
Klaviyo Employee
2 years ago
Akil
Klaviyo Employee
AkilKlaviyo Employee
posted in Live training recordings

Clubhouse Discussion: Benchmark's Q&A

After viewing Klaviyo’s Product Announcement about the latest Benchmarks feature, I was very excited for brands to quickly gather insights at a glance and execute with new, actionable data. As with any new product launch, you may have questions around use cases for this feature, or have questions around how Benchmarks fits into the existing Klaviyo data analysis ecosystem.To answer these questions, and many others, that brands have been curious about, join us during our Klaviyo Benchmarks discussion on Clubhouse. We’ll be joined by Klaviyo Data Scientist, Royce Yap and Product Manager, Mark Piana who helped build the product to provide insight into best practices and the future of eCommerce data analysis.   If you already have some questions on Benchmarks, add them to the comments below and we’ll make sure to address it live in our Clubhouse discussion. We’ll follow up in this thread with some highlights of the top questions we’ve been asked at the event so we can continue the conversa

2
cassy.lee
3 years ago

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