Topics started by annagabrielaverlezza

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annagabrielaverlezza
Contributor I
annagabrielaverlezzaContributor I
posted in Live training recordings

Recap discussion: [Ask the Experts] The Ultimate Ecommerce Retention Playbook

All the key resources from this training will be recapitulated here. You can view the recording of the main room below:    You can view the recordings of each breakout room below:  Breakout room with Mention Me:  Breakout room with Klevu: In this session, we heard from the following panelists:  Rachel Tonner, Vice President of Marketing at Klevu: With over 10 years of experience in the ecommerce and retail space, Rachel has seen countless marketing trends come and go. Now with Klevu, she helps brands such as Paul Smith and Laura Mercier win hearts and minds by bringing the familiar “personal shopper” experience online. Jocelyn Toonders, Head of Partnerships at Mention Me: Jocelyn has a wealth of experience advising brands both at agencies and through her own consulting practice. Now at MentionMe, she helps brands such as Puma and Pret a Manger think advocacy first by turning referral into a strategic acquisition and retention channel. Chris Venus, Head of Client Success at Mention Me: 

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annagabrielaverlezza
Contributor I
6 days ago
annagabrielaverlezza
Contributor I
annagabrielaverlezzaContributor I
posted in Live training recordings

Recapitulación: [Strategy Session] Automatice la Retención de Clientes con Flujos

¡Mantengamos la conversación! Este es un espacio de colaboración para publicar cualquier pregunta o comentario relacionado con esta sesión.  Vea la repetición de la sesión a continuación:   Durante esta sesión:analizamos cómo los flujos ayudan a retener a los clientes desglosamos los elementos que componen un flujo aprendimos a utilizar flujos y campañas simultáneamente revisamos los flujos de retención imprescindiblesPuntos clave de la formación: Los flujos son altamente personalizables, así que tómese su tiempo para personalizar y optimizar cada experiencia de mensajería.Cuando se hace correctamente, los flujos y las campañas utilizados conjuntamente en una estrategia de marketing deberían complementarse entre sí salvando las distancias en la comunicación.Dado que los compradores habituales gastan 3 veces más que los que compran por primera vez, la creación de flujos de retención posteriores a la compra es clave para influir en la repetición de la compra.Recursos adicionales:  Anatom

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annagabrielaverlezza
Contributor I
9 days ago
annagabrielaverlezza
Contributor I
annagabrielaverlezzaContributor I
posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner Underground eCom

Hi there!This post contains resources related to our live training [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner Underground eCom. In this session, we were joined by special guest Glenn Cookson Head of Client Success & Partnerships - Underground Ecom. We covered the following: Why SMS is a powerful marketing channel  How to integrate SMS into your marketing strategy  Real use cases Live Q&A with GlennYou can see a recording of the session below:  For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support.Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent How to use Klaviyo’s SMS assistantBlog Posts: SMS marketing consumer sentiment report

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annagabrielaverlezza
Contributor I
21 days ago
annagabrielaverlezza
Contributor I
annagabrielaverlezzaContributor I
posted in Live training recordings

Recapitulación [Office Hours] Entender los nuevos requisitos de Google y Yahoo para los remitentes (Sesión En Español)

Este post contiene todos los recursos relacionados con nuestra sesión [Office Hours Special Edition] Entender los nuevos requisitos de Google y Yahoo para los remitentes.Resumen de la sesión Durante esta sesión exploramos los nuevos requisitos de Google y Yahoo para los remitentes y analizamos las medidas que debe tomar para prepararse para estos requisitos. >>> Descargar hoja de resumen <«  Recursos adicionalesKlaviyo Help Center articles:  Understanding email authentication How to set up a branded sending domain  How to warm your sending domain in Klaviyo  How to add an unsubscribe link to Klaviyo emails  Understand list cleaning in Klaviyo  Klaviyo Academy resources: Checklist | How to meet Google and Yahoo’s email sender requirements in 2024  Playbook | Authenticate your emails with a branded sending domain  Playbook | Use Google Postmaster Tools to monitor your spam complaint rate  Playbook | Understand how DMARC protects your domain reputation  Action

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annagabrielaverlezza
Contributor I
1 month ago
annagabrielaverlezza
Contributor I
annagabrielaverlezzaContributor I
posted in Live training recordings

[Strategy Session] Automate Customer Retention With Flows (for small to medium sized businesses)

Use Klaviyo flows to nurture and retain your existing customersView the session replay below:   During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training:  Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now.

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annagabrielaverlezza
Contributor I
2 months ago

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