[Strategy Session] Automate Customer Retention With Flows (for small to medium sized businesses)

  • 1 March 2024
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Use Klaviyo flows to nurture and retain your existing customers

View the session replay below: 

 

 

During this session, we:

  • discussed how flows help with customer retention

  • broke down the elements that make up a flow

  • learned ow to use flows and campaigns concurrently

  • reviewed must-have retention flows

Key takeaways from the training: 

  1. Flows are highly customizable so take the time to personalize and optimize each messaging experience.

  2. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps.

  3. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase.

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