Topics started by GV123

4 Topics

G
Contributor I
GV123Contributor I
asked in Lists, Segments, and Profiles

How to organize a messy database?

My clients has a large, unorganized database of nearly 900k profiles, 650k of which are active email profiles. There is no real master list in effect here. Profiles entering the database from varying avenues are added to different lists. I have never organized a database of this size before.  I’m wondering do the same principles of a regular store apply here. Having one master list with everyone on it and various other lists and segments for different sign-up sources etc? For example the client has many brick and mortar locations and capture customers email manually from the store and upload them to klaviyo. Should all of these emails be added to the master list and be automatically added to other lists via a tagging system. How would that work? Also if anyone could outline a process whereby I could begin to wrap my head around the database and get a system in place to clean it up, that would be amazing. Thank you! 

2
KatherineB
Partner - Platinum
13 days ago
G
Contributor I
GV123Contributor I
asked in Lists, Segments, and Profiles

Importing in-store collection data to Klaviyo

My client is beginning to implement in store email collection for customers. They’d like to use the data to send them flows to nurture the relationship with the customer. For context the brands sells wollen jumpers, mainly to American tourists visiting Europe. When the customer makes a purchase they choose from three exclusive options. They will only be in one of these three pathsShip the items home from the store for free. So they don’t have carry abound bulky jumpers for the rest of their travels. Their details are received from a third party and uploaded via a csv to klaviyo every couple of months Get a tax back option when the go through customes. Details are collected immediately in-store via iPad sign up Get a voucher for other store locations while on their travels - there are many store locations in the tourist areas of the country. Details are collected immediately in-store via iPad sign upWhat is the best way to align the data collected in-store so that the flows can easily b

1
JessFosnough
Expert Problem Solver II
15 days ago
G
Contributor I
GV123Contributor I
asked in Campaigns and Flows

How to combat high checkout prices?

My client is based in Europe, they ship mainly to the US  As a result their shipping costs are quite high (~$30). To combat this they have a flat shipping rate, so you can add more items for the same shipping price. They experience a large number of abandoned checkouts. Presumably because the customer discovers the price after entering their shopping details and deciding not to purchase. I'm looking for some advice for  1) Desiging a process to collect data about why the customers abandon (any tools, implementation advice etc.) 2) How you would go about combating this high abandonment rate, via the abandoned checkout flow or otherwise, in the most profitable manner? Thanks in advance!

1
bluesnapper
Partner
1 month ago
G
Contributor I
GV123Contributor I
asked in Campaigns and Flows

Email market for out of season, seasonal products??

My potential client sells specialist wolly jumpers with a connection to a unique heritage. Their sales are quite seasonal. Most of their business is conducted in Q4.Their database is 20% European and 80% American.They currently send 2/3 emails per month - all promotional.I was advising them that they could and should be sending a lot more to more targeted segments.They seem to be of the opinion that they don't need to send that much as they don't want to be annoying people who are months away from being in the market for a wolly jumper.Quote for context: “We don’t want to be sending people from Miami emails about wolly jumpers in summer”I still think they can send some valuable emails. As they basically have no story based emails in their arsenal.Wondering if anyone else has worked with a seasonal product, and more specifically what the strategy is in the off season?

4
G
Contributor I
1 month ago

Most helpful members this week

Terms & ConditionsCookie settings

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.