Topics started by Jon Palmer

1 Topic

Jon PalmerKlaviyo Employee

published in News & Announcements

Product Update: BenchmarksNews

Hi Community, I’m Jon from the product marketing team at Klaviyo, and I’m excited to share a new feature that would’ve made my life way easier when I was a Klaviyo customer. I spent eight years in ecommerce and digital marketing growing a fitness apparel brand called HYLETE. I know what it’s like to have endless marketing metrics and only enough time to work on improving a few. One of the biggest challenges I faced as a marketing director was prioritizing work that had the biggest opportunity to increase revenue.I remember comparing HYLETE’s current performance to benchmarks from blog posts, industry experts, and our company’s own historical data. But none of these strategies transparently showed me how I was performing compared to similar companies—which would’ve given me more context to understand which metrics were already performing at their maximum potential and which had the most room for improvement. Klaviyo’s new Benchmarks feature does just that.Benchmarks shows your brand’s p

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3 years ago

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