In our first Growth Podcast, Dr. Jennifer Edwards of Refinne Skincare gave some great advice around how to market your company for Black Friday/Cyber Monday if you’ve never advertised for BFCM before. One of my favorite lines was “Tell your own story...” in regards to how you’ll stand out with every other brand offering big discounts.
We’d love to learn from the Community: what is the “story” you’re sharing (likely as part of your discounts) during BFCM? Is it why you started? Is it imagine yourself using this product? What makes you stand out?
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Thank you,