Create an early-access website pop-up incentivizing BFCM discount. Send product-focused educational emails 1-2x week to email subscribers from this pop-up. Increased educational & frequency of emails will help drive 125% YoY BFCM growth.

Top Tip: Change your pop-up frequently to get more people to sign up. Rotating through a discount code, early access to a new collection or a Giveaway of a (example) $200 Gift Card, encourages more people to sign up if it’s always something new, changing, and fun every time they come back to your website. Make sure you follow through on the promotion, and sending out a runner up email also is a great way to drive conversion (example there’s one $200 Gift card winner, but everyone else who signed up for emails during this promo will receive a 15% discount as their runner up prize).

Happy list building! 

Encourage current subscribers to refer friends by offering them a reward for every successful sign-up. This not only grows your list but also leverages word-of-mouth and collaborate with other businesses or influencers to reach a wider audience.

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Use a special BF themed popup with a discount offer better than your competitors in the region with CTA mentioning that they will be also joining a VIP list with exclusive BF coupons. Use a custom welcome flow emails for this popup showing BF sales along with welcome coupon.