Hello! 
I plan to create a cohesive and engaging strategy for BFCM this year for my ecommerce brand. Here are the main strategies I am planning on implementing using Klaviyo:

Build Pre-BFCM Anticipation

Goal: Generate excitement and early awareness. How: using a series of emails for teasers, VIP early access, and SMS teasers as well.

Personalized Promotions and Product Highlights
Goal: Ensure subscribers feel special with curated recommendations. How: using email and sms messages to focus on segmentation.

Launch Day SMS + Email Campaigns

Goal: Maximize conversions during the sale. How: tailor my email and SMS campaigns to go out at certain times, without bombarding the customer. Also using urgency language.

Post-Sale Engagement and Recovery

Goal: Maintain engagement and recover lost sales. How: utilize cart abandonment messages and flows to recover some lost sales and send SMS follow-ups.

I am also planning on integrating a countdown feature within my teaser emails leading up to BFCM that will build excitement and create a sense of urgency.

Looking forward to a great BFCM ahead!

Some great tips in here @natalieH24 - thank you so much for sharing that with the community! Love your countdown idea as well - it’s always a great way to drive urgency.

Have a great BFCM ahead! 

Exciting! Sounds like a great, thoughtful plan. Well done creating urgency and giving VIP early access. Best of luck :)

Here’s the strategy that we’re doing for BFCM for our marketing agency.

Build the Hype

We want to make sure that people get a sneak peak of what’s coming. There’s appeal to making it feel like sending an exclusive invite to a party.

• Email: Send sneak peaks and link to join VIP access
• SMS: Short and sweet texts such as, “Want early access to BFCM? Click here.”
• Social Media: More teasers or engagement posts such as, “What’s the first thing you’re buying?”
• Website: A banner that pops or a countdown timer

Be Super Active During BFCM

What matters here is that we’re proactive with our customers. 

• Email: Automations! Proactive doesn’t have to be exhausting, right? Abandoned cart emails and alerts when stock is low.
• SMS: Scarcity alerts would be great like, "Don’t miss out! rItem Name] is almost sold out. Get yours before it’s gone! tLink]"
• Social Media: Answer questions that customers have about the BFCM deals.

Shopping Frenzy Aftercare

This is a great time to show off happy customers to other people. We also have to take care of giving them updates.

• Email: Thank you emails and suggest other BFCM deals so they don’t miss out.
• Social Media: Share the posts of our happy customers who happened to snag killer details.

Keep it Seamless

Whatever we’re doing, it has to tie in whether with the colors and the consistency of the deals. We also always check analytics and use our management systems to keep track of everything. We want to stay on top of what’s working and what’s not. 

Nice strategy. Building hype and staying proactive during BFCM is a good one. I especially like the focus on keeping everything consistent and tying it all together. It’s all about keeping customers excited and engaged.