Community BFCM Challenge: Increase conversions | Win $150 gift card!

Hey Klaviyo Community!

With Black Friday and Cyber Monday just around the corner, it’s time to focus on one of the most critical aspects of your messaging—conversions. We want to hear your best strategies for turning visitors into buyers during this high-stakes shopping season.

Challenge: Increase conversions

Objective: Share your most effective tactics for increasing conversions during Black Friday and Cyber Monday.

How to Participate:

Think: Reflect on the techniques that have worked best for you in the past or come up with a new strategy that you plan to test this year.
Share: Post your conversion-boosting tactic in the comments below. This could be anything from optimizing landing pages, using social proof, offering limited-time deals, or creating a sense of urgency.
Engage: Explore other members' tactics, give a “like” to your favorites, and discuss the potential impact of these strategies on your campaigns.

Prize: The top 3 strategies with the most engagement (likes) will be evaluated to win a $150 gift card to a Klaviyo customer! Terms and Conditions apply.

Deadline: Submit your strategies by November 29th, 2024.

Let’s work together to maximize conversions and make this Black Friday and Cyber Monday your most successful ever!

Example:

"Used a countdown timer on product pages to create urgency, which led to a significant increase in conversion rates during last year’s Cyber Monday sale."

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We saved new arrivals specifically for BFCM and “surprised” our customers with them on Black Friday and included them in our sale.

Do a blanket discount code for everything. No item spared. Our customers (and myself) hate the term “exclusions apply”. They wait for Black Friday to buy the things they've had their eye on so imagine their disappointment when the stuff they wanted is not included. This is why we do a storewide 20% off discount.

Create FOMO. If you keep doing offers all year, your customers won’t be excited for your offer because they know you do it so often. Tell them how rare this offer is and stick to it. We only did 3 discount events this year which increased our sales dramatically.

Exclusivity. Only email subscribers have access to the sale. As small business owners, we also need something out of Black Friday that isn't just more sales. We use it as an opportunity to increase our email list who we call our VIPs. Use this prime opportunity to add customers to your community.

Target segments. If you’re small, you can still narrow down the niche groups of customers and talk to them directly.

Challenge: Increase conversions

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