Hey folks,
How many emails do you typically include in your welcome flow, and how do you go about structuring the content and delivery of these emails?
For instance, I am working with a client who has only one welcome email that has a combination of brand introduction and product recommendations.
I want to split it up into two or three emails spread over 10 days, with the first email giving a discount code while the second email can be more content rich, with a video from the founder and customer testimonials.
Thoughts?