Ok this is a real situation. To not bore you with all the background details, I will explain in a shorter manner.
After a few weeks of sending, right now the revenue generated by EDM is close to 40%(36% by flow, 4% by campaign), but because our shopify store overall is only making a few thousandss a week. So the percentage wise might look great but on the other side, the total revenue just not enough.
I need more traffic to make this retention machine to generate more revenue
I want to use some of the stats to go to the boss and say :” These are the reason why we need increase ad spends or budget on our website!”
Question: What will these stats or number be?