Hello Klaviyo community!
Our May community Showcase comes to us from Billy Reid. This template uses two different CTAs. Sometimes using too many CTAs can cause confusion of what the main point of the email is, but this email utilizes more than one CTA well. By only advertising these two main CTAs with clear differences is a good tactic, rather than many different CTAs for similar products.
-What templates does your brand use with multiple CTAs?
-What is your strategy when using more than one CTA? What business goals do you go after?
-What success have you seen from using multiple CTAs?