Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session.
About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.
Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.
In this session we discussed:
- Necessary flows for a subscription business
- Personalised welcome series
- Upsell/cross-sell flows
- Community-building with webinars and loyalty programs
- Email design & CTA orientation
- How to combine email & SMS in flows to increase ROI
How to create a welcome series: https://klaviyogrowth.com/3WPwJZ9
How to create an upsell flow: https://klaviyogrowth.com/3Y3iP76
Doe Lashes case study: https://www.klaviyo.com/customers/case-studies/doe-lashes
Wilkinson Sword case study: https://www.klaviyo.com/customers/case-studies/wilkinson-sword-uk
Klaviyo Partner Directory: https://connect.klaviyo.com/
Getting started with email design Academy course: https://klaviyogrowth.com/3Hlfr0u
Third-party technologies Katie mentioned:
- Recharge - subscriptions
- Relo - predictive analytics
- Octane AI - quiz personalisation
- Loyalty Lion - loyalty