Recap discussion coming soon: [Account spotlight] Subscription secrets with Mamamade

  • 16 January 2023
  • 3 replies

Userlevel 3
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Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session. 




About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.

Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.

In this session we discussed: 

  • Necessary flows for a subscription business
  • Personalised welcome series
  • Upsell/cross-sell flows 
  • Community-building with webinars and loyalty programs 
  • Email design & CTA orientation
  • How to combine email & SMS in flows to increase ROI

Helpful links:


How to create a welcome series: 

How to create an upsell flow: 

Doe Lashes case study:

Wilkinson Sword case study:

Klaviyo Partner Directory:

Getting started with email design Academy course:


Third-party technologies Katie mentioned:


3 replies

Userlevel 7
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Excited to hear what strategies and tools Mamamade uses for a subscription specific business! 




Thank you for the session with Mamamade - it was really useful. Which platform were you using to host the seminar please? 

Userlevel 3
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Hi Gemma! We’re so glad you enjoyed the session. Our webinar platform is called BigMarker