All my email sign ups default to never subscribed

Hi @Ed_Bardo,

I’m not familiar with Shopify - but here’s what I know about Klaviyo: When a list is created, I believe it defaults to double opt-in, which means the subscriber receives a confirmation email after submitting the form. If they don’t click the link in the email, then they haven’t technically “subscribed”. While Klaviyo remends double opt-in, you can change the list settings to single opt-in if you want - there are pros and cons to both options.

To check the settings, open the list, click on settings, then click on consent.

If you update the list settings to single opt-in, future customers who fill out the form will be added to the list. If you change the list settings, you can also export the “never subscribed” customers and upload them to the list, and I believe there is an option to mark them as “subscribed” when uploading.

If your list is already set to single opt-in, then unfortunately I’m not sure what the issue is.

Good luck!