Contacting Customer after purchase with Discount Code
Hi,
I like the idea of collecting customer's email id by showing a Pop Up and sending a welcome message with 10% discount code. But it makes their shoping experience more difficult especially if they are ordering from a mobile phone.
So, what we are thinking of doing is attract the customer by giving 15% OFF on their first order on the check out, they don't need a code and then after the purchase email them the code for a further 10% discount on the second purchase.
After the purcahse do we need to show them a Sign Up form to collect their email id and make an agreement between the customer and us?
Are we allowed to email customer directly without making them to sign up after the purchase as they are already our customer?
We can show a preselected "Email me with news and offers" tick box on the cart page, will that be enough?
Thanks,
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@Paulson
yes, it will make their customer journey more difficult if you plan to show the form just as they are about to make a purchase.
If you have a pre-selected checkbox labeled ‘Email me with news and offers,’ then you’re all set. The email will automatically sync in Klaviyo from Shopify, allowing you to target them through Klaviyo’s post-purchase flow to offer a discount on their next purchase.
Lets see what other champions share about this : )
Just to add here:
Since you’re on Shopify, you can use the “Coupon Block” on the success step of your Signup Form so that they can quickly copy/apply the Coupon Code straight from the Popup. So if they’re on the mobile phone, they can just tap it once and it will be copied for them to use.
However, if you have a way to discount their first purchase without a coupon code, that would be even less friction - but I’m leaving this to you as an option. I find that sometimes, some people don’t even use coupon codes and don’t mind paying full price so giving them the option is worth considering.
Also, using Coupon codes instead of automatic discounts gives you the ability to try different promotional offers (10% vs 15% vs Free Shipping vs Gift With Purchase, etc) or messaging for A/B testing. So that might be worth considering too.
As for sending email after a customer purchases without marketing consent, this depends on your region/regulations. I would always try to get marketing consent before emailing anything beyond expected transactional emails (e.g. Confirmation of Order, Shipping Notifications, etc).
If you have the checkbox for people to opt-in for marketing consent, that is typically enough for you to be able to send the follow-up email via a Post Purchase Flow for first time customers. Check with your local rules/regulations about the checkbox being pre-selected as it can vary by region.
For example, I believe GDPR (in the EU) stipulates that consent can’t be pre-checked or pre-selected, they have to be opt-in (as opposed to opt-out).
