Welcome to the community @molliea15 

You need to enable your Shopify sync settings in Klaviyo. This is necessary to keep your opt-ins aligned between Shopify and Klaviyo. Below is the set-up for syncing Shopify opt-ins so that those contacts are added to a Klaviyo list you specify and will then be flagged in Klaviyo as ‘subscribed’.

You can find the sync settings below on Klaviyo under INTEGRATIONS > > SHOPIFY 

Note that this will only sync Shopify opt-in contacts from when you enable it and not historically.

You may also want to sync from Klaviyo to Shopify so when a contact subscribes via, say, a Klaviyo form, their subscription status will also be updated  in Shopify. The settings to do that are under the ‘To Shopify’ tab below. 

Hope that helps

Andy

Hey Andy, this is great and really helpful! Thanks for your response! 

No problem @molliea15 

Have a weekend when you get to it!

Regards

Andy

Hi @molliea15, 

Happy to help! 

Building off @bluesnapper’s insights, if you have integrated with Shopify and still experience this, it’s important to know that there are certain methods of adding a profile in Shopify, that will result in a Klaviyo consent status of Never Subscribed with in a yellow checkmark for the email channel on a profile in Klaviyo. For example, subscribers that provided their information in your Shopify store when starting a checkout without opting in to email marketing or if they didn’t execute the checkout process. would have a consent status of Never Subscribed. 

Again, these profiles are able to receive emails, but you should exercise caution when contacting them. Depending on your local regulations, you may be permitted to email these profiles if you believe they have implied consent, however, as this is not explicit, that is why the ‘Never Subscribed’ status is attributed to them. I’d recommend checking out our awesome documentation to explain understanding this further as well as implementing good list cleaning practices:

• Understanding profiles in Klaviyo
• Understanding consent in profiles

Thanks for participating in the Community!

-Taylor 

Hi @Taylor Tarpley 

I am experiencing this issue as well, where I have a large number of customers entering their email via checkout which is resulting in them being “Never Subscribed”.

What are some best practices in terms of transitioning these customers from ‘Never Subscribed’ to ‘Subscribed’?

Some of these customers have been receiving email communications for a long period of time, so customers would be confused if they are asked to enter their email again.

Keen to hear your thoughts and any ideas.

Thanks