email average conversion rate benchmark

  • 28 September 2021
  • 1 reply

Badge +1
  • Contributor I
  • 0 replies

I have a question about the email confirmation rate. 

In the last 30 days, 156 users filled up our sign-up forms, and only 48 of them get on our list. So the confirmation rate is about 31%. We have a double opt-in. 

Is that a poor result? What's the average confirmation rate? 



Best answer by alex.hong 28 September 2021, 23:47

View original

1 reply

Userlevel 7
Badge +57

Hi @AJB,

Welcome to the Community! Thanks for posting a question regarding the benchmarks for email conversions.

I would say that benchmarks do differ based on industry as we have outlined in our 2020 review blog posted here. In addition, we do have a guide to understanding benchmarks article documenting how to understand the metrics that Klaviyo pulls. It would also be great to hear from other Community members as well.


Hey @Mailbox Manny would love to hear if you have additional thoughts as a partner and someone with so much knowledge if you had thoughts on these types of benchmarks :)