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Email Marketing without opt-in pop ups

  • 17 November 2022
  • 2 replies
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Userlevel 1
Badge +4

Hey Everyone, 

wanted to start a conversation regarding email strategy without pop-up forms.

One of our clients is experiencing lower conversion rates no matter what pop-up goes up so we’ve decided to completely eliminate the pop up for them.

Niche: Children's Education 

Our problem: Low email revenue, only abandon checkout seems to be performing even with better cart upsells and upsell flows (that usually have high performance) 

Also we currently have no mobile pop up because the scroll delay pop ups also affect the conversion rate.

Current Acquisition methods: 

  • Birthday sign-up on other pages outside of main products
  • Embed sign-up 
  • Exit intent pop up (desktop) 

Current high performing flow: 

  • Abandon checkout (because we have pre-select email sign up enabled) 

Current strategy: We’re outputting a lot of campaigns that are getting high open rates but low engagement. We’re sending out educational emails, interactive activities, holiday emails and promos but they aren’t really converting

Also leveraging upsells with better cart triggers but they’re not performing which is unusual.

If you have any ideas on what we can do let me know! 

Thanks!

 

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Best answer by Jakub 17 November 2022, 19:13

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2 replies

Userlevel 5
Badge +12

Hi @Digital Postman,

Did you try to create subscription form in Klaviyo (with dedicated url) and launch lead gen any kind (giveaway/contest/competition) on social media with paid ads? In addition you can exclude current customers by integrating with FB via klaviyo. For me this approach working very well. 

Userlevel 2
Badge +5

Hey @Digital Postman,

 

Sorry to hear that your client is having low opt-in rates or acquisition. Love the idea of building trust with new customers, especially in the children's education space. But with the acquisition format have you considered limiting the ask/fields required? The form could be discouraging sign up rates. And also what type of offer have you offered for the sign up? While people might want to sign up for content/education. Maybe doing a contest, e-book, or something else of value upon sign up would be helpful for engagement rates. 

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