Hey Everyone, 

wanted to start a conversation regarding email strategy without pop-up forms.

One of our clients is experiencing lower conversion rates no matter what pop-up goes up so we’ve decided to completely eliminate the pop up for them.

Niche: Children's Education 

Our problem: Low email revenue, only abandon checkout seems to be performing even with better cart upsells and upsell flows (that usually have high performance) 

Also we currently have no mobile pop up because the scroll delay pop ups also affect the conversion rate.

Current Acquisition methods: 

• Birthday sign-up on other pages outside of main products
• Embed sign-up 
• Exit intent pop up (desktop) 

Current high performing flow: 

• Abandon checkout (because we have pre-select email sign up enabled) 

Current strategy: We’re outputting a lot of campaigns that are getting high open rates but low engagement. We’re sending out educational emails, interactive activities, holiday emails and promos but they aren’t really converting

Also leveraging upsells with better cart triggers but they’re not performing which is unusual.

If you have any ideas on what we can do let me know! 

Thanks!