Hi there @AmyMOMO, 

Thanks for sharing your question with us! Happy to help! 

You can collect SMS and email from your subscribers in an embed form by adding an another step after your email step in your form builder. To get to this step you would need to hit the ‘ + Step’ button at the top of your form builder and there will be an option to choose SMS collection for your next step. Users who want to sign up for SMS can complete the second step or not finish the form if they don’t want to, however the email will still be recorded if they exit or don’t finish the form. 

You could do either, however it’s considered best practice to add these users to your main list, for account hygiene purposes, and attaching a hidden profile property, ‘interested in new product launch’ with the form so you can then segment these subscribers out of your main list and contact them about the product launch. 

Is there any reason why you are thinking you want to accomplish this in an embed form? Since the new launch is a temporary event, I would consider using a normal popup form instead of a embed form as you would eventually have to remove the hidden profile property from the form after your product launch. 

Finally, our Community has so many resources available for continued learning! I’d recommend joining a user group based on your industry and learning from other experts partners to build a strong foundation.

Thanks for participating in the Community!

-Taylor

Thanks Taylor. This really clarifies it for me.

~ Amy