I want to import all my clients to Klaviyo, but they have not confirmed that they want to receive newsletters from me. So when I import them, I need them to receive a confirmation mail, where they can sign up or reject.
Also I shouldn’t have to pay for the unconfirmed clients, should I?
How do I do that?
Hi
It’s great that you want to get users to consent before you start sending them newsletters, I think that’s a good practice and to ensure high deliverability in the future.
However, it’s a bit tricky because technically they have not opted in (or have consented to your marketing) and soliciting them to join a newsletter in itself, might be perceived as such. Remember, the inbox providers can’t understand your intentions (even if its well meaning), they just look at the data that feeds into their algorithm. So if your request to join a newsletter is received poorly (ignored, or worse, marked as spam) - that is the reality you’ll have to deal with. Also, depending on your region, there may be rules and regulation on what type of emails you are allowed to send based on their consent.
The good news is, if they are current or past customers, there’s a high likelihood that they will visit your site, pay attention to what you say or do on social media, and engage or respond to your advertising. Use those tools to start getting them to opt-in!
What I recommend is use other avenues to get people to opt in - you can use a Klaviyo Signup Form (Popup) on your site, have incentives on a landing page for people to sign up, you can put links or reminders in your order confirmation emails or in your customer service email signature. Focus on building a clean and high quality List is better than the sheer number of emails you have access to.
As for “paying for unconfirmed clients” in Klaviyo’s pricing model - I understand the perception that if you’re not email people, you’re not using any resources - but Klaviyo is still collecting data and behavior information about those users that have not opted in. You can also still send “transactional emails” if you wish to in Klaviyo (depending on which ecommerce platform you’re on), and on the day they sign up, you’ll have a rich history of those users to build more segmentation and personalization. Also, at any time, you can delete them in bulk and remove them from Klaviyo if you wish to better manage your subscription tier.
Hope that helps!
Hi
It’s great that you want to get users to consent before you start sending them newsletters, I think that’s a good practice and to ensure high deliverability in the future.
However, it’s a bit tricky because technically they have not opted in (or have consented to your marketing) and soliciting them to join a newsletter in itself, might be perceived as such. Remember, the inbox providers can’t understand your intentions (even if its well meaning), they just look at the data that feeds into their algorithm. So if your request to join a newsletter is received poorly (ignored, or worse, marked as spam) - that is the reality you’ll have to deal with. Also, depending on your region, there may be rules and regulation on what type of emails you are allowed to send based on their consent.
The good news is, if they are current or past customers, there’s a high likelihood that they will visit your site, pay attention to what you say or do on social media, and engage or respond to your advertising. Use those tools to start getting them to opt-in!
What I recommend is use other avenues to get people to opt in - you can use a Klaviyo Signup Form (Popup) on your site, have incentives on a landing page for people to sign up, you can put links or reminders in your order confirmation emails or in your customer service email signature. Focus on building a clean and high quality List is better than the sheer number of emails you have access to.
As for “paying for unconfirmed clients” in Klaviyo’s pricing model - I understand the perception that if you’re not email people, you’re not using any resources - but Klaviyo is still collecting data and behavior information about those users that have not opted in. You can also still send “transactional emails” if you wish to in Klaviyo (depending on which ecommerce platform you’re on), and on the day they sign up, you’ll have a rich history of those users to build more segmentation and personalization. Also, at any time, you can delete them in bulk and remove them from Klaviyo if you wish to better manage your subscription tier.
Hope that helps!
Hi Retention, thank you so much for your detailed answer and your time! :)
Sorry that I havent clarified my situation more, because eventhough your answer makes sense in generel, we have a “unique” situation, I believe.
We have 7500 service customers whom we visit every 3 weeks. After each visit they all receive a service report with info from our visit. This they have said yes to already, but the service report is sent from another system.
One year ago I asked 6.000 of our customers through another mailsystem, if we could send them newsletters. 4100 said yes. Now I want to ask 1500 new customers that have joined our company through a merger since - and I need to do this through Klaviyo.
So they have giving us consent to receive service reports, and history shows that 66% will say yes to newsletters as well, so I’m not afraid that it will be received poorly.
Hope that makes sense? and that you or someone could help me find a solution?
Hi there
Knowing a little bit more of your solution, I would say although you got consent from those 4,100 and are okay to email them, there could be a possibility of poor deliverability since it was a year ago and your customers could have forgotten they told you this.
For those new 1,500 customers who you haven’t gotten explicit opt-in affirmation from, I would take the Klaviyo form or transactional strategy that
Even though past customers have given you consent to receive service reports this is not the same as explicit marketing consent and would take
Hope this helps!
-Taylor
Hi Taylor, thank you for taking time to answer. I appreciate it! :)
However, and not to be rude, but I would really like an answer to my question instead of advices for other solutions. As I said I’ve done it before on another mailsystem without problems. But maybe I should also understand your answers as if there is no direct solution to what I’m asking?
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