Hi Community…

We are running a giveaway on Shopify. I am using a Klaviyo embedded form on the contest page. The form uses double opt-in (since we got form bombed last time we ran a contest and only used single opt-in).

The form does two things. It submits the user’s name to a list called “contest entries” and it also tags their profile with a custom property called “contest entry = true”.

Here is the weird part. Our LIST has 400 entries so far from people who filled out the form on Shopify. I checked and it seems that these are all people who entered and confirmed via double opt-in.

However, the number of people on the list seems low compared to the number of people who have viewed the page. I know some people won’t want to double opt-in (or the confirmation goes to junk, spam, or promotions and they never see it).

So, I also created a segment that pulls all profiles where “contest entry” = “true”. The segment has over 800 people on it. That property is not used anywhere else in my account. 

Why do my LIST (from the form) and my SEGMENT (built from the tag) cary so much? At first I through that maybe the LIST only showed people who double opted. But that’s not the case. When I test the form myself and I do not double opt, I don’t show up on either the segment or the list. 

Then I thought maybe it’s maybe people with existing Klaviyo profiles versus people who are new. But that doesn’t seem to be it either.

Any suggestions or ideas?

Thank you!!!!