In the run up to Black Friday Cyber Monday our sales decrease as people hold out hoping for deals.
We are running a sign up incentive until 10th November to offer New Profiles / New Customers 10% off to sign up.
A new customer is: someone who has never made a purchase from us and has not subscribed to any marketing lists.
I don’t want this offer to show to existing subscribers or existing customers as we want new people to try shopping with us. I don’t want existing customers to unsubscribe or use alternative emails just to sign up and get the offer.
Existing customers: anyone who has made a purchase in the last 15 months AND/OR they may be a subscriber to our marketing lists.
I want to gain as many new sign ups as possible before BFCM.
Incentive Sign up form: in the targeting & behavior section I am excluding anyone on my Main Newsletter lists AND a segment of customers who have purchased at least once in the last 15 months.
Welcome Flow: for this short incentive period I have used a Conditional Split to determine if a profile was shown our incentive pop up and thus gets a welcome email with a code or a regular pop up (regular is for existing only without code).
If a customer who is already a subscriber views the site using private browsing/incognito browsing or switches to a different computer/device there won't be any data for Klaviyo and the sign up with incentive will be shown. That’s ok. We don’t mind giving out the discount.
However, some existing subscribers saw the incentive and filled in their email. As they are already a member of the newsletter list they DID NOT enter the Welcome Email Flow. They did not get the unique code.
And of course, the customers got upset.
What should I do to avoid that happening?
Best answer by bluesnapperView original