Average Opt-in Rate for SMS

  • 27 May 2021
  • 1 reply

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Hello - does anyone know what the average opt-in rate for SMS is? Looking to see how many of our customers could potentially sign up.


Best answer by David To 29 May 2021, 13:49

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Userlevel 7
Badge +60

Hello @melanie-riverbendhome,

Great question!
Klaviyo currently does not have a benchmark of this information available due to a variety of variables. This information weighs heavily from client to client and the strategies they use to gather this SMS consent. 

To learn more about SMS consent and the many strategies that are available to use to attract subscribers, I would recommend taking a look at the many SMS resources we have below. Some strategies suggested would be using a variety of Klaviyo signup forms, Click to Text, targeting existing contacts, collecting SMS at checkout, etc. 

Hope this helps! Have a great day!