First post here. I have a list of phone numbers collected from our retail locations. They haven’t explicitly consented to receiving marketing texts and I’m wondering the best way to obtain consent. I know there’s an auto message that can go out through the Compliance Keywords but not sure how to trigger this text to go out. Also don’t love that this would be the first message they’d receive. Ideally would send them a quick text saying something about their retail loyalty points (which they have consented to receive information about) and then saying something that prompts marketing optin. Any help would be appreciated.
Best answer by David ToView original
Welcome to the Klaviyo Community!
You’re absolutely right! Although you may have collected the phone numbers of your customers, until they’ve shared explicit SMS consent, you shouldn’t be reaching out to them via SMS. This extends to reaching out to them via SMS to see if they would want to share consent.
The SMS keyword you’ve highlighted is actually an automated, double opt-in message after your customer has indicated they wanted to explicitly share consent and is used to confirm this. Because it is an automated response meant to go out after your users take action, this wouldn’t be something you can initiate manually in an attempt to gather SMS consent.
Instead, I would suggest taking a look at other methods to collect SMS consent from your customers such as:
Of these options, I’m a big fan of the click-to-text and email banners options try and convince your customers to opt-in. The email banner option is especially helpful if you have your customer’s email address where you can include a banner in both your campaigns and automated flows to put the information in front of your customer to either click on the banner to start the opt-in process or text a specific keyword to your sending number. This method can also be paired with our show/hide function so that customers who have already shared SMS consent wouldn’t be bothered by this banner in their emails.
Since this topic of using click-to-text and email banners have been discussed before, I’ve included some past posts which I think could be helpful:
I hope this helps!