Is a Suppressed Profile part of the "existing Profile" in sign up form targeting?

Hi there @krmq, 

This is a great question, happy to help! 

So the definition of an ‘existing profile’ deals with whether a profile is known in Klaviyo, or cookied. So if a user is suppressed, they would still be counted as an existing profile regardless of consent status as they are still a ‘known’ profile vs unknown. 

So depending on whether you wanted to target them or avoid them, I would create a segment of Suppressed users to use in your behaviors tab accordingly.

I also wanted to ask why you are labeling your Email subscribers segment as anyone who isn’t suppressed instead of specifically using  your Main Subscriber list to target those who have consented to receive email from you? It should be noted that an active profile hasn’t explicitly consented to receive marketing content. 

Finally, as you’re gaining SMS subscribers, I would check out these additional resources as well!

Thanks for participating in the Community!

-Taylor