We are trying to automate an SMS reminder to all customers who have not placed their weekly order by the order cut off deadline.
Background
New menu released = Monday/Tuesday
Order deadline = Thursday 1.pm.
Surplus item sales (one-off sale day) = Saturday
What I am really trying to achieve is send an SMS to everyone that has consented, but has not placed an order in the Mon/Tues - Thursday window. Even when I back populate this, it only adds a handful of people.
The biggest problem I see is that placing an order is required to enter the flow. So, theoretically, if week 1 we have 100 customers order, on week 2 only customers from this population who don’t place an order will get the SMS (where we are actually trying to send it to everyone who has consented and not ordered). I figured back populating would solve this, but it does not.
I’m at a loss for how to automate this. We’ve been doing it manually with campaigns/segments, but with Klaviyo segments updating only every 24 hours, some people who have already ordered for the week still get the SMS reminder telling them to order.

Best answer by Julia.LiMarzi
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