Thanks to everyone who joined us for an inspiring “Real Stories, Real Success" session with Filson, where Mike Swanson shared his insights on how Filson uses SMS to connect with customers and build loyalty! Filson’s journey with SMS marketing offers valuable takeaways for any brand looking to make a real impact.

Catch the Full Replay!

Missed the live session? No worries! You can watch the full event recording here to catch up on all the insights:
 

Key Takeaways from Filson’s SMS Strategy

Here’s a quick summary of the top insights Mike shared during the event:

• Building the SMS List: Filson’s approach to list growth focuses on authenticity and offering real value. They discussed some of their most effective opt-in strategies, from incentives to using key brand touch points.
• Crafting Engaging Content: We learned about Filson’s favorite types of SMS content—like exclusive product launches and early access—that keep customers excited without overwhelming them.
• Avoiding Common SMS Pitfalls: Mike shared valuable lessons on what not to do, like avoiding overly frequent messages and being mindful of timing to avoid high opt-out rates.
• Driving Loyalty with VIP Programs: Filson shared how they use SMS to engage VIP customers, offering sneak peeks, first-access deals, and more to strengthen customer loyalty.

Thank you again to Mike and everyone who attended for making this event a success. We’re excited to see how these insights will help you elevate your own SMS marketing strategy!