Question: I added a virtual contact card to my SMS welcome flow for new subscribers. How can I send a contact card to my existing subscriber list?
Answer:
Virtual contact cards (VCCs) make it easy for subscribers to store your contact information in their phones. Once a subscriber saves your contact information, they’ll see that texts are coming from your brand, rather than a random number. Today, Klaviyo supports VCCs within flows.
Because we do not support adding VCC to a campaign directly, you may wonder how you can send your contact info to your existing subscribers. Below are a few strategies to accomplish this:
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Prompt subscribers to request your contact card with a keyword.
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Send a campaign asking subscribers to reply CONTACT (or any term of your choosing) to receive the contact card. “Make sure you don’t miss any special offers! Reply CONTACT and we’ll send you a contact card you can save.”
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Set up a flow triggered by the send SMS metric. Add a filter for message bodies containing ‘contact’. Note the filter is case-sensitive, so you’ll want to account for multiple variations:
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Add a contact card to the flow (Instructions here)
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You can additionally filter the flow to only allow it to send to recipients who received your initial campaign. This way, you reduce the likelihood of this flow sending if someone texts ‘contact’ in a different context.
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Another option is to include the VCC in a post-purchase or other automation. This way, the contact card is being sent based on when your subscriber takes an action (starts a checkout, places an order, etc). Here’s an example:
Above you’ll see I’ve added a filter to exclude anyone who may have already been sent a VCC via my welcome flow. This way, subscribers won’t get your contact card twice.